This Eyeshadow Collection Celebrates the Release of 'Pan'
Katherine Pendrill — September 10, 2015 — Pop Culture
Julep designed a new eyeshadow collection that is inspired by the movie 'Pan.' While movies and cosmetics may seem like an unlikely pairing, many make-up companies draw inspiration from popular films and TV shows. Some of these collections include the 'Star Wars x CoverGirl' collection and M.A.C.'s recent collaboration with Disney for the live-action version of 'Cinderella.'
The latest movie to provide make-up inspiration is Pan. The new eyeshadow collection comes in a beautiful box that contains four different shades. The baked shadows are designed to offer a mix of powder and blending cream, which allows for long-lasting wear. Each of the hues references a different aspect of the film, including duelling pirates and mythical fairies. As Julep founder Jane Park explains, "like Neverland, these Orbital Eyeshadows offer layers of vibrant intensity."
The new make-up palette is the perfect way for fans to celebrate the release of the new film.
The latest movie to provide make-up inspiration is Pan. The new eyeshadow collection comes in a beautiful box that contains four different shades. The baked shadows are designed to offer a mix of powder and blending cream, which allows for long-lasting wear. Each of the hues references a different aspect of the film, including duelling pirates and mythical fairies. As Julep founder Jane Park explains, "like Neverland, these Orbital Eyeshadows offer layers of vibrant intensity."
The new make-up palette is the perfect way for fans to celebrate the release of the new film.
Trend Themes
1. Cinema-inspired Makeup Collections - There is a growing trend of makeup companies launching collections inspired by popular movies and TV shows, offering fans a way to express their love for cinema through cosmetics.
2. Collaborations Between Cosmetics and Entertainment Industries - Increasing collaborations between cosmetics companies and the entertainment industry, such as 'Star Wars x CoverGirl' and M.A.C.'s partnership with Disney, offer disruptive innovation opportunities to create limited-edition products that tap into the hype surrounding popular films and TV shows.
3. Baked Eyeshadow Formulas for Long-lasting Wear - The use of baked eyeshadow formulas that combine powder and blending cream, as seen in Julep's new eyeshadow collection inspired by 'Pan,' presents a disruptive innovation opportunity for cosmetics companies to develop products that offer vibrant and long-lasting color payoff.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend of cinema-inspired makeup collections by creating partnerships with movie studios to develop limited-edition product lines that target movie fans and collectors.
2. Entertainment - The entertainment industry can explore collaborations with cosmetics companies to release exclusive makeup collections tied to film releases, leveraging the popularity of movies and TV shows to generate additional revenue streams.
3. Film Marketing and Merchandising - Film marketing and merchandising companies can seek partnerships with cosmetics brands to develop movie-inspired makeup collections as part of cross-promotional campaigns, offering fans a way to immerse themselves in the film's universe and extending brand reach.
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