The Volkswagen Tiguan 2014 Campaign is Cleverly Dramatic
Meghan Young — May 26, 2014 — Autos
The Volkswagen Tiguan 2014 ad campaign is a clever visualization of people embracing their wild sides. Of course, it doesn't involve people at all, but a few adorable animals. It shows a pet cat and dog chilling with their wild counterparts (lions and wolves). In this way, the Volkswagen Tiguan 2014 campaign is able to incorporate the Internet's favorite animals while sending a strong message.
Conceived and executed by DDB, an ad agency based in Moscow, Russia, the Volkswagen Tiguan 2014 ad campaign was art directed by Alexey Sanzharovskiy with creative direction by Holger Paasch. The stunning images were shot by Sergey Klyosov, who also worked on the digital art with Sergey Brezhnev and Nikita Stepanov.
Conceived and executed by DDB, an ad agency based in Moscow, Russia, the Volkswagen Tiguan 2014 ad campaign was art directed by Alexey Sanzharovskiy with creative direction by Holger Paasch. The stunning images were shot by Sergey Klyosov, who also worked on the digital art with Sergey Brezhnev and Nikita Stepanov.
Trend Themes
1. Wild Animal Advertising - Opportunity for companies to incorporate animals in advertisement campaigns for a more captivating message.
2. Pet-human Comparisons - A trend of using animals to depict human characteristics and advertise products marketed for people.
3. Dramatic Advertisement - Incorporating drama and humor into advertising campaigns to make a strong impact on viewers.
Industry Implications
1. Automotive - Car manufacturers can use animals to add drama or humor to their marketing campaigns for a more powerful statement.
2. Pet Care - Companies that cater to pet owners can create advertisements using animals to appeal to their target audience, showcasing their products and services with the help of pets.
3. Advertising - Businesses specializing in advertising can incorporate dramatic imagery and humor techniques into their campaigns to differentiate themselves from competitors.
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