A Phosphorescent Truck Promotes Volkswagen's Volksnet Truck Tracker
Laura McQuarrie — May 28, 2014 — Autos
References: volksnet.br & adeevee
Volkswagen's Volksnet truck tracker system is extremely valuable for truckers, since they are often susceptible of having their cargo stolen, especially as they sleep. In order to get the word out about this truck tracking system, the São Paulo-based agency AlmapBBDO sent out a unique truck to deliver an advertisement rather than cargo.
A standard cargo truck was set up with a phosphorescent wrap that became illuminated and ever-visible, even in the black of night. Simple bold text was used to reiterate that cargo will never disappear. With the Volksnet Glowing Cargo, the truck was driven up major roads in São Paulo, serving as a way to show that your very precious cargo will never be out of sight. The ad is simple and extremely clear, since the trucks themselves serve as the messenger.
A standard cargo truck was set up with a phosphorescent wrap that became illuminated and ever-visible, even in the black of night. Simple bold text was used to reiterate that cargo will never disappear. With the Volksnet Glowing Cargo, the truck was driven up major roads in São Paulo, serving as a way to show that your very precious cargo will never be out of sight. The ad is simple and extremely clear, since the trucks themselves serve as the messenger.
Trend Themes
1. Phosphorescent Advertising - Opportunity for businesses to use phosphorescent wraps on vehicles to create eye-catching advertisements that are visible even at night.
2. Vehicle-based Marketing - Potential for companies to transform vehicles into mobile billboards to promote their products or services.
3. Cargo Security Solutions - Demand for innovative truck tracking systems and technologies to protect cargo from theft or loss during transportation.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to incorporate phosphorescent wraps on vehicles as a unique and attention-grabbing advertising medium.
2. Logistics - Opportunity for logistics companies to offer specialized cargo tracking and security solutions to protect against theft and ensure the safe transportation of goods.
3. Automotive - Potential for automotive manufacturers to collaborate with advertising agencies to create customized vehicles with built-in advertising capabilities for promotional purposes.
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