Heineken Brings the Sun to Singapore at the Annual Zoukout Festival
Michael Baxter — January 19, 2014 — Life-Stages
References: zoukout & herworldplus
Sometimes at parties, the drinking can outweigh the fun but at the Zoukout festival in Singapore, dancing took center stage. Heineken wanted to bring the dancing back to the party and it brought its own incentive.
The Zoukout festival in Singapore rarely sees the sun due to the beach's location. Heineken decided to bring the sun and the fun by creating an artificial sun that was built to rise up in the sky after being powered by the party-goers' dancing. Essentially, the goal was to get the guests to put their drinks down (for a bit at least) and break it down on the dance floor.
The stunt worked as the dance steps were calculated by a reactive floor and they received over 430,000 steps. As Heineken says it, "The Sunrise belongs to moderate drinkers."
The Zoukout festival in Singapore rarely sees the sun due to the beach's location. Heineken decided to bring the sun and the fun by creating an artificial sun that was built to rise up in the sky after being powered by the party-goers' dancing. Essentially, the goal was to get the guests to put their drinks down (for a bit at least) and break it down on the dance floor.
The stunt worked as the dance steps were calculated by a reactive floor and they received over 430,000 steps. As Heineken says it, "The Sunrise belongs to moderate drinkers."
Trend Themes
1. Interactive Advertising - Brands can create interactive campaigns by combining unexpected technology with traditional marketing techniques, giving them innovative advertising opportunities.
2. Event Marketing - Event organizers can use creative and unexpected elements to make their events unique, creating an experience that attendees will never forget.
3. Renewable Energy - Brands can explore using renewable energy to power their events or campaigns, creating an eco-friendly and sustainable approach that will appeal to environmentally conscious consumers.
Industry Implications
1. Alcohol - Alcohol brands can use creative and unexpected elements to market to consumers and stand out from competitors, creating truly unique experiences for their target market.
2. Event Planning - Event planners can use innovative and creative techniques to make their events stand out and create lasting memories for attendees, increasing brand awareness and customer loyalty.
3. Renewable Energy - Renewable energy companies can incorporate their technology into events and marketing campaigns, showcasing the benefits and possibilities of eco-friendly solutions to a wider audience.
3.1
Score
Popularity
Activity
Freshness
