VW's Dynamic Light Assist Ads Swap the Right Lights for the Wrong Ones
Laura McQuarrie — May 21, 2014 — Autos
'Wrong Lights' is a humorous ad series for Volkswagen's Dynamic Light Assist that proves there's a proper light for every situation.
The ads replace the candles on a birthday cake, a dentist's overhead light and a romantic candlelit dinner with inappropriate lighting choices that couldn't be farther from the purpose that the proper light should be able to help with—the birthday boy is going to go blue in the face from trying to blow out those candles.
These comically presented situations pretty much say it all, but the printed advertisements are summed up with a tagline that demonstrates that you need "the right light for the right situation." The funny ads were created for Volkswagen by the DDB Tribal agency in Berlin, Germany.
The ads replace the candles on a birthday cake, a dentist's overhead light and a romantic candlelit dinner with inappropriate lighting choices that couldn't be farther from the purpose that the proper light should be able to help with—the birthday boy is going to go blue in the face from trying to blow out those candles.
These comically presented situations pretty much say it all, but the printed advertisements are summed up with a tagline that demonstrates that you need "the right light for the right situation." The funny ads were created for Volkswagen by the DDB Tribal agency in Berlin, Germany.
Trend Themes
1. Humorous Ads - Disruptive innovation opportunity: Create funny and relatable ads that engage and entertain consumers while conveying the benefits of a product or service.
2. Dynamic Light Technology - Disruptive innovation opportunity: Develop advanced lighting systems that provide optimal lighting solutions for various situations, improving safety and user experience.
3. Appropriate Lighting Solutions - Disruptive innovation opportunity: Create innovative lighting solutions that automatically adapt based on the specific environment and task, optimizing functionality and user comfort.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrate advanced lighting technologies into vehicles to enhance safety and visibility for drivers and pedestrians.
2. Advertising - Disruptive innovation opportunity: Explore creative and humorous approaches in advertising campaigns to capture consumers' attention and deliver the intended message effectively.
3. Lighting - Disruptive innovation opportunity: Develop intelligent lighting solutions that adapt to different contexts, improving energy efficiency and user satisfaction.
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