Tim Hortons' New Holiday Cups Encourage Consumers to Spread Cheer
Katherine Pendrill — November 10, 2016 — Marketing
References: prnewswire
To celebrate the season, the coffee chain Tim Hortons will be rolling out a series of interactive holiday cups that encourage customers to spread cheer. Not only will customers be able to enjoy showing off their festive cups, but they will also be able to pair the clever packaging with delicious new drinks and baked goods.
Tim Hortons' interactive holiday cups feature printed designs that are meant to look like cheerful filters. There are four different characters to choose from and each corresponds to a different size cup. The idea is that each time the customer raises their cup to take a sip, they will instantly be transformed into a smiling snowman or red-nosed reindeer.
To go along with the new cups, Tim Hortons is also rolling out a festive menu that include delicious treats such as Cinnamon Bun Iced Coffee, Gingerbread Iced Capps and Mint Chip Timbits.
Tim Hortons' interactive holiday cups feature printed designs that are meant to look like cheerful filters. There are four different characters to choose from and each corresponds to a different size cup. The idea is that each time the customer raises their cup to take a sip, they will instantly be transformed into a smiling snowman or red-nosed reindeer.
To go along with the new cups, Tim Hortons is also rolling out a festive menu that include delicious treats such as Cinnamon Bun Iced Coffee, Gingerbread Iced Capps and Mint Chip Timbits.
Trend Themes
1. Interactive Packaging - Tim Hortons' interactive holiday cups showcase the potential for interactive packaging that enhances the consumer experience.
2. Personalized Consumer Engagement - The interactive holiday cups encourage customers to engage with the brand and personalize their drinking experience, highlighting the benefits of personalized consumer engagement.
3. Seasonal Branding - The festive cups and holiday menu demonstrate the power of seasonal branding to captivate consumers and create a sense of excitement.
Industry Implications
1. Food and Beverage - The interactive holiday cups and festive menu present opportunities for innovation and creativity within the food and beverage industry.
2. Packaging - Tim Hortons' interactive holiday cups showcase the potential for innovative and engaging packaging solutions in the industry.
3. Hospitality - The interactive holiday cups and festive menu offer opportunities for hotels, cafes, and restaurants to enhance customer experiences during seasonal celebrations.
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