This Tim Hortons Christmas Campaign Created a Snow-Covered Log Cabin
Christopher Magsambol — November 20, 2015 — Lifestyle
References: 900chml & marketingmag
This holiday season, the Tim Hortons Christmas campaign continues last year's tradition of #warmwishes, by actually granting them this year.
The campaign transformed one Tim Horton's location in Grimsby into a snow-covered log cabin where visitors were asked to submit a good deed that the brand will grant. The six weeks leading up to Christmas will see various themes on social media such as 'Lend a Helping Hand,' 'Spread Cheer' and 'Give Back.' Using these themes, visitors of the cafe will request good deed ideas like shoveling a neighbor's driveway or donating to a shelter. These deeds will then be executed by the Tim Hortons team.
The initiative is headquartered in 'The House of Warm Wishes,' and attempts to build on the brand's long-standing culture as the center of many Canadian communities.
The campaign transformed one Tim Horton's location in Grimsby into a snow-covered log cabin where visitors were asked to submit a good deed that the brand will grant. The six weeks leading up to Christmas will see various themes on social media such as 'Lend a Helping Hand,' 'Spread Cheer' and 'Give Back.' Using these themes, visitors of the cafe will request good deed ideas like shoveling a neighbor's driveway or donating to a shelter. These deeds will then be executed by the Tim Hortons team.
The initiative is headquartered in 'The House of Warm Wishes,' and attempts to build on the brand's long-standing culture as the center of many Canadian communities.
Trend Themes
1. Branded Wish-granting Campaigns - Brands can create engaging campaigns centered around granting wishes to connect with their audience on a deeper level.
2. Community-centric Initiatives - Companies can launch initiatives that focus on giving back to the community, strengthening their brand's relationship with the local population.
3. Interactive Social Media Themes - Using themed social media campaigns to encourage user participation and generate a sense of community and goodwill.
Industry Implications
1. Food and Beverage - Restaurants and cafes can create unique experiences for customers by offering wish-granting campaigns like Tim Hortons.
2. Marketing and Advertising - Marketing agencies can help brands plan and execute wish-granting campaigns to create positive brand experiences and generate buzz.
3. Nonprofit and Social Services - Nonprofit organizations can partner with brands to create joint wish-granting campaigns, leveraging their resources and reach to make a bigger impact.
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