Bowers & Wilkins Unveils Its First Dolby Atmos Soundbar, the Panorama 3
Niko Pajkovic — March 4, 2022 — Tech
References: bowerswilkins & theverge
Consumer electronics company Bowers & Wilkins has announced the launch of its first-ever Dolby Atmos soundbar dubbed the Panorama 3. The new ultra-premium soundbar arrives as a direct competitor to other high-end Atmos speakers such as the popular Sonos Arc.
However, what makes the Panorama 3 stand out is that it does not require an external subwoofer to deliver high-quality, cinematic sound. Instead, the unit comes with 13 drivers, including two built-in subwoofers, that can deliver 400 watts of amplification. In addition, the new soundbar will support Spotify Connect, AirPlay 2, Tidal, Qobuz, and more.
According to the company, the Panorama 3 was tuned by the same engineering team that built the loudspeakers at the legendary Abbey Road Studios in London.
Image Credit: Bowers & Wilkins
However, what makes the Panorama 3 stand out is that it does not require an external subwoofer to deliver high-quality, cinematic sound. Instead, the unit comes with 13 drivers, including two built-in subwoofers, that can deliver 400 watts of amplification. In addition, the new soundbar will support Spotify Connect, AirPlay 2, Tidal, Qobuz, and more.
According to the company, the Panorama 3 was tuned by the same engineering team that built the loudspeakers at the legendary Abbey Road Studios in London.
Image Credit: Bowers & Wilkins
Trend Themes
1. High-end Soundbars - The demand for high-end soundbars with premium features and exceptional sound quality is growing, creating opportunities for brands to innovate with new technology and unique designs.
2. Internal Subwoofers - The trend towards internal subwoofers in premium soundbars is gaining traction, presenting an opportunity for brands to differentiate themselves from the competition by creating powerful, high-quality soundbars with minimal external components.
3. Smart Soundbars - Smart soundbars with built-in support for popular streaming services like Spotify, AirPlay, and Tidal are gaining popularity, creating opportunities for brands to expand their product offerings and cater to the needs of modern consumers.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can leverage the growing demand for high-end soundbars to introduce innovative features and disrupt the market with unique offerings.
2. Audio Equipment - The audio equipment industry can capitalize on the trend towards soundbars with internal subwoofers to create powerful, all-in-one solutions that deliver exceptional sound quality without the need for additional components.
3. Streaming Services - Streaming services like Spotify and Tidal can partner with soundbar manufacturers to offer built-in support for their platforms, providing consumers with a seamless streaming experience and creating new revenue streams for both parties.
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