Sustainable F&B subscriptions are making eco-friendly consumption simpler
Trend - As consumers look for ways they can live more sustainably, they're turning to brands that curate eco-friendly subscription boxes for food and beverages. Products in this space include everything from sustainable meal kits to wines.
Insight - Sustainability is an increasingly important purchase motivator for consumers, particularly as the impact of climate change becomes more apparent to the average person. This developing sense of urgency is making consumers change some aspects of their lifestyles to prioritize sustainability--and they're turning to brands that help make this process simpler.
Insight - Sustainability is an increasingly important purchase motivator for consumers, particularly as the impact of climate change becomes more apparent to the average person. This developing sense of urgency is making consumers change some aspects of their lifestyles to prioritize sustainability--and they're turning to brands that help make this process simpler.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
Trend Themes
1. Sustainable Subscription Boxes - Consumers are turning to eco-friendly subscription boxes for food and beverages, incentivizing businesses to create more sustainable products.
2. Direct-to-consumer Meal Kits - Subscription-free meal kits are becoming a more eco-friendly alternative to typical food boxes, as they use plastic-free packaging and are better for the environment.
3. Ultra-personalized Wine Selections - Ultra-personalized, algorithm-matching wine subscription services are becoming more popular as consumers search for products that cater to their specific taste preferences.
Industry Implications
1. Subscription Services - Subscription services are increasingly becoming an eco-friendly and personalized way for consumers to purchase goods and services.
2. Grocery Delivery/subscription Services - Delivery/subscription services are a rising solution to higher costs and food waste associated with grocery shopping.
3. Alcohol-free Beverages - Alcohol-free beverage companies are finding new ways to create sustainable products that cater to consumers interested in non-alcoholic drinks.
