The AudioBook India ads Pair Nelson Mandela with Hitler
Leslie Chen — July 1, 2011 — Marketing
References: taprootindia.co.in & adsoftheworld
Advertising reading through listening are these AudioBook India ads. Putting a slight twist on images of iconic figures makes an eye-catching statement out of the campaign.
Done by advertising agency Taproot, the AudioBook India ads sell the product in a subtle way. The image of Nelson Mandela has the string of a bookmark poking out of his mouth; illustrating the idea of audio books in a literal way.
The ads are humorous and present the product in a way that relates personally to the subject matter.
Implications - Modern-day consumers don't have the time to enjoy leisurely activities like they used to. Products that provide a way to complete things with efficiency are appealing to customers with fast-paced lifestyles. Companies could focus on this desire for more multitasking items in order to attract more buyers.
Done by advertising agency Taproot, the AudioBook India ads sell the product in a subtle way. The image of Nelson Mandela has the string of a bookmark poking out of his mouth; illustrating the idea of audio books in a literal way.
The ads are humorous and present the product in a way that relates personally to the subject matter.
Implications - Modern-day consumers don't have the time to enjoy leisurely activities like they used to. Products that provide a way to complete things with efficiency are appealing to customers with fast-paced lifestyles. Companies could focus on this desire for more multitasking items in order to attract more buyers.
Trend Themes
1. Iconic Figure Ads - Utilizing iconic figures in advertising campaigns creates eye-catching and memorable messages.
2. Literal Representation - Using literal depictions of concepts in ads adds a unique and humorous twist to the campaign.
3. Personalized Marketing - Creating ads that relate personally to the target audience helps to establish a connection with potential customers.
Industry Implications
1. Advertising - The advertising industry can adopt the trend of using iconic figures in campaigns to create more impactful and engaging messages for their clients.
2. Publishing - The publishing industry can explore the opportunity of aligning their audio book products with popular individuals to attract more attention and increase sales.
3. Consumer Goods - Companies in the consumer goods sector can embrace the trend of literal representations in their marketing to make their products stand out and resonate with consumers.
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