Loch Ness Monster at a Rampage in Tokyo
Chris Skleryk — January 26, 2008 — Pop Culture
References: gizmodo
The film “The Water Horse: Legend of the Deep†has been causing quite the ruckus in Tokyo Bay. Using a large water screen and some very well timed water fountain effects, the marketing team behind this installation have been doing a very effective job in getting peoples' attention.
This unique, public and seemingly very effective way of marketing (Because to be honest with you right now, after watching how cool that was, I really want to see that movie) may just catch on for future movies and/or other products. So next time you hear “AHHH GODZILLA!†don't run! Instead, just enjoy the show.
This unique, public and seemingly very effective way of marketing (Because to be honest with you right now, after watching how cool that was, I really want to see that movie) may just catch on for future movies and/or other products. So next time you hear “AHHH GODZILLA!†don't run! Instead, just enjoy the show.
Trend Themes
1. Immersive Marketing - Innovative marketing that engages multiple senses to create unique brand experiences for consumers, such as using large water screens and timed water fountain effects like in 'The Water Horse: Legend of the Deep' movie promotion.
2. Technological Advertising - Using different technologies in advertising like 3D effects, virtual reality, and augmented reality to create captivating and engaging advertisements that stand out from traditional marketing techniques.
3. Experiential Promotion - The utilization of interactive and memorable experiences to promote a brand or product, like the interactive installation of 'The Water Horse: Legend of the Deep' movie promotion that gives consumers a glimpse of the excitement they will feel when watching the movie.
Industry Implications
1. Film - Film industry can use immersive and experiential promotions like the water screen installation of 'The Water Horse: Legend of the Deep' movie promotion to stand out in the industry and attract more audiences to theaters.
2. Advertising - Advertising industry can explore technological and immersive marketing tactics like the 3D movie marketing used in 'The Water Horse: Legend of the Deep' movie promotion to create unique and engaging advertisement campaigns.
3. Tourism - Tourism industry can adopt experiential promotion techniques like the water screen installation of 'The Water Horse: Legend of the Deep' movie promotion to present their destinations in an engaging, exciting way and attract more tourists.
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