Nespresso Unveiled Holiday-Themed Packages of Coffee for Christmas
Laura McQuarrie — November 7, 2017 — Lifestyle
References: nespresso & trndmonitor
To help consumers celebrate the holiday season, Nespresso unveiled a Limited Edition Festive Collection of coffee for Christmas with packaging designed by renowned artists Craig & Karl. As a whole, the packaging is meant to remind of traditional holiday candies and evoke nostalgic memories from childhood.
Some of the festive varieties that can be enjoyed include ones like OriginalLine Variations Confetto Snowball, which pairs espresso with the flavors of coconut and vanilla, or the Vertuo Variations Confetto Peppermint Cane; both of these come in black boxes with colorful details and seasonal motifs.
As well as contributing to the look of the OriginalLine and OriginalLine Variations, Craig & Karl also played a part in designing various limited-edition accessories, including espresso cups, travel mugs and the portable Touch Nomad Dispenser.
Some of the festive varieties that can be enjoyed include ones like OriginalLine Variations Confetto Snowball, which pairs espresso with the flavors of coconut and vanilla, or the Vertuo Variations Confetto Peppermint Cane; both of these come in black boxes with colorful details and seasonal motifs.
As well as contributing to the look of the OriginalLine and OriginalLine Variations, Craig & Karl also played a part in designing various limited-edition accessories, including espresso cups, travel mugs and the portable Touch Nomad Dispenser.
Trend Themes
1. Holiday-themed Packaging - Disruptive innovation opportunity: Companies can leverage holiday-themed packaging to create a sense of nostalgia and capture consumers' attention during festive seasons.
2. Limited Edition Collections - Disruptive innovation opportunity: Offering limited edition collections can create a sense of exclusivity and drive consumer demand for a specific time period.
3. Artist Collaborations - Disruptive innovation opportunity: Collaborating with renowned artists to create unique packaging designs can differentiate products and create a unique selling proposition.
Industry Implications
1. Coffee - Disruptive innovation opportunity: Coffee brands can leverage festive coffee packaging to stand out in the competitive coffee industry and attract seasonal customers.
2. Packaging - Disruptive innovation opportunity: The packaging industry can explore innovative designs and materials to meet the increasing demand for holiday-themed packaging.
3. Accessories - Disruptive innovation opportunity: Companies can develop limited-edition accessories that complement their main products, offering additional value and attracting consumers looking for unique items.
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