Midori's Pulp Stationery Storage Box is Made from 51% Recycled Paper
Laura McQuarrie — December 14, 2017 — Eco
References: berylune & notonthehighstreet
Midori's Pulp Stationery Storage Box offers a modern, minimalist and mindful way to tidy one's desk space. Unlike many plastic desk organizers or juvenile pencil cases, this one is mostly comprised of recycled paper and promises to add a sophisticated look to one's office or workspace.
To complement its utilitarian, stackable design, the lid of the box can be secured in place with a simple elastic closure, which also makes it ideal for on-the-go use.
Many consumers who see themselves as global citizens are investing in products that help to address social and environmental issues. At the same time, consumers are looking to develop lasting bonds with brands that they can view as partners in their journey towards making smarter choices for the sake of sustainability.
To complement its utilitarian, stackable design, the lid of the box can be secured in place with a simple elastic closure, which also makes it ideal for on-the-go use.
Many consumers who see themselves as global citizens are investing in products that help to address social and environmental issues. At the same time, consumers are looking to develop lasting bonds with brands that they can view as partners in their journey towards making smarter choices for the sake of sustainability.
Trend Themes
1. Sustainable Stationery Storage - Offering stackable, modern designs, pulp-based sustainable stationery storage can disrupt the traditional plastic storage market.
2. Eco-friendly Office Products - With a rising interest in social and environmental issues, eco-friendly office products like the Pulp Stationery Storage can become more popular, creating opportunities for disruptive innovation in the office supply industry.
3. Minimalist Desk Accessories - As consumers look for sophisticated and minimalistic designs, minimalist desk accessories, using eco-friendly materials like recycled paper, can be a disruptive innovation within the office supply industry.
Industry Implications
1. Office Supplies - Disruptive innovation opportunities exist within the office supply industry, as new eco-friendly products like the Pulp Stationery Storage can gain popularity among consumers looking for sustainable solutions.
2. Sustainability - The trend towards sustainability can drive innovation in industries like office supplies, as consumers seek out environmentally friendly products, creating opportunities for disruptive ideas like eco-friendly pulp-based storage solutions.
3. Packaging - The Pulp Stationery Storage's sturdy yet eco-friendly design could inspire new, disruptive packaging solutions and drive innovation in the packaging industry at large.
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