The Super Mario Moleskine Collection Strongly Raises Nostalgia
Kalin Ned — July 20, 2018 — Art & Design
References: us.moleskine & luxurylaunches
Moleskin embellishes its video game journal design with a strong retro aesthetic. For its new collection, the luxurious stationery supply company is boasting items that are informed by Nintendo's Super Mario video game. The products from the capsule include four notebooks, a phone case and a sleek roll-top backpack.
In its press release, Moleskin stipulates the intended vibe of its video game journals and accompanying accessories as "a newstalgic mixture of contemporary technology and timeless paper." Each notebook is embellished with a custom first-page print that makes the design a little bit more versatile. The backpack, on the other hand, is incredibly functional. It features a breathable mesh, a durable exterior, padded and adjustable straps, as well as an internal pocket that is specified for the dimensions of a Moleskin notebook.
In its press release, Moleskin stipulates the intended vibe of its video game journals and accompanying accessories as "a newstalgic mixture of contemporary technology and timeless paper." Each notebook is embellished with a custom first-page print that makes the design a little bit more versatile. The backpack, on the other hand, is incredibly functional. It features a breathable mesh, a durable exterior, padded and adjustable straps, as well as an internal pocket that is specified for the dimensions of a Moleskin notebook.
Trend Themes
1. Retro Video Game Merchandise - Opportunity to capitalize on the nostalgia of retro video games by creating merchandise that blends iconic game designs with practical everyday items.
2. Luxury Nostalgic Stationery - Opportunity to create high-end stationery items that incorporate retro designs to appeal to consumers who value timeless, classic aesthetics.
3. Modern-meets-classic Accessory Line - Opportunity to design a line of accessories that combine modern technology with classic designs to appeal to consumers who want the best of both worlds.
Industry Implications
1. Gaming - Opportunity for gaming companies to create additional revenue streams through the sale of merchandise that capitalizes on consumers' nostalgia for classic video games.
2. Stationery - Opportunity for stationery companies to create a more niche market by designing high-end products that incorporate retro designs.
3. Fashion and Apparel - Opportunity for fashion companies to create a line of accessories that seamlessly blend classic design elements with modern technology.
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