Organizations use technology to integrate social good into a daily routine
Implications - Thanks to technology, charitable donation has become simpler and more streamlined. However, in order to make donating a frequent, habitual practice, organizations are integrating the process into everyday routines. Consumers are able to practice social good without having to take time out of their day, suggesting that greater convenience will lead to increased philanthropic involvement.
Trend Themes
1. Integrated Charitable Giving - Organizations are integrating charitable giving into people’s everyday routines to make it a habitual practice and increase philanthropic involvement.
2. Data-donating Initiatives - Data donation campaigns collect unused data to donate for social good projects and connect people in need.
3. Charitable Promotions - Businesses partner with charities and nonprofit organizations to encourage socially responsible actions through promotional codes and offers.
Industry Implications
1. Technology - Technology is the enabler that makes charitable giving simpler, more streamlined, and more convenient for people.
2. Social Services - Charities and nonprofit organizations are the beneficiaries of the charitable giving trends, receiving donations from individuals and businesses.
3. Ride-sharing - Ride-sharing businesses like Uber are promoting socially responsible actions by partnering with organizations that advocate for road safety and campaigning against drunk driving.
4 Featured, 36 Examples:
99,522 Total Clicks
Date Range:
Jul 14 — Feb 15
Trending:
Mild
Consumer Insight Topics:
