Consumers seeking a healthier diet turn to smart devices
Implications - The recent shift towards health-consciousness has prompted consumers' desire to know exactly what is in the food they're eating. As diets become more restrictive and streamlined to individual preference, devices that are able to calibrate nutritional value or monitor the inclusion of certain ingredients are emerging. Technological assistance when it comes to diet maintenance signifies a commitment to health and wellness for consumers everywhere they go.
Trend Themes
1. Personalized Diet Tracking - The recent shift towards health-consciousness has led to increasing demand among consumers for devices that can help calibrate nutritional value or monitor the inclusion of certain ingredients
2. Smart Sensors for Food - Technological assistance when it comes to diet maintenance signifies a commitment to health and wellness for consumers everywhere they go
3. Mobile Nutrition Apps - As sugar-free dieting becomes more popular among health-conscious consumers, mobile nutrition apps are replacing the common food journal or frequent doctor's visit
Industry Implications
1. Health and Wellness - There is a growing trend towards a personalized and technology-aided approach to healthy living that companies in the Health and Wellness industry can tap into
2. Fitness and Nutrition Tracking - The SmartPlate and The Atkins Carb Counter tap into the trend among consumers to track their intake, which health and fitness tracker companies should leverage
3. Consumer Electronics - As more consumers demand personalized health technologies, companies in the Consumer Electronics space stand to benefit from the growing need for smart devices
