The Salvation Army's Boxes for Goods Represent the Items It Accepts
Laura McQuarrie — July 15, 2014 — Marketing
References: salvationarmy.org & creativecriminals
The Salvation Army accepts charitable donations of everything from toys to kitchenware, furniture and electronics, but most people seem to be stuck thinking that it only accepts clothing. In order to change this, the Artplan agency in Brazil developed the Boxes for Goods, which featured different cutout shapes on top to represent all of the types of items that can be donated.
The Boxes for Goods were set up in areas that would get a lot of foot traffic and the slight modification to the design of the donor boxes was successful at increasing calls to the Salvation Army by 11%. Each box cost less than $30 to make, which goes to show that even a campaign as simple as this one can be powerful way for non-profits to reach out.
The Boxes for Goods were set up in areas that would get a lot of foot traffic and the slight modification to the design of the donor boxes was successful at increasing calls to the Salvation Army by 11%. Each box cost less than $30 to make, which goes to show that even a campaign as simple as this one can be powerful way for non-profits to reach out.
Trend Themes
1. Diversifying Donation Options - Non-profits are finding success by showcasing the wide range of items they accept for donation, going beyond the conventional offerings.
2. Creative Awareness Campaigns - Campaigns that use innovative designs and interactive experiences are capturing attention and increasing engagement with non-profit organizations.
3. Low-cost Impactful Initiatives - Simple and cost-effective initiatives like modified donation boxes can yield significant results for non-profits.
Industry Implications
1. Non-profit Sector - Non-profit organizations can adopt creative donation campaigns to attract a diverse range of contributions.
2. Design and Advertising - Design agencies can support non-profit organizations by creating visually appealing and engaging campaigns to increase awareness and donations.
3. Retail and Consumer Goods - Retailers can explore partnerships with non-profit organizations to install creative donation boxes at high-traffic areas, boosting engagement and sales.
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