The edible vitamin format is being leveraged for mental healing
Trend - As an off-shoot of CBD gummies flooding the market with promises of calm and mental clarity, more edible vitamins are shifting focus away from physical benefits to mental benefits. New iterations utilize alternative or additional ingredients, as opposed to the original CBD-only set.
Insight - The same factors that resulted in more mainstream acceptance of cannabis and its by-products are creating a demand for non-cannabis wellness products that promise mental calm and focus. Those factors include more widespread conversations online surrounding mental health as a part of the holistic wellness conversation, and societal pressures increasing the urgency of access to mental healing products.
Insight - The same factors that resulted in more mainstream acceptance of cannabis and its by-products are creating a demand for non-cannabis wellness products that promise mental calm and focus. Those factors include more widespread conversations online surrounding mental health as a part of the holistic wellness conversation, and societal pressures increasing the urgency of access to mental healing products.
Workshop Question - How can your brand create a sense of calm for consumers?
Trend Themes
1. Mental Wellness Edibles - Edible vitamin formats are shifting focus away from physical benefits to mental benefits by utilizing alternative or additional ingredients beyond CBD.
2. Functional Benefit Gummies - Gummy supplements are becoming more specialized with a focus on specific benefits like immunity, sleep, and energy.
3. Adaptogenic Stress Relief Gummies - Functional gummies with adaptogenic ingredients like ashwagandha are gaining popularity as a convenient way to integrate support for stress into daily life.
Industry Implications
1. Health and Wellness - The health and wellness industry is benefiting from the demand for non-cannabis wellness products that offer mental benefits like calm and focus.
2. Supplements - The supplement industry is expanding to fill gaps in the gummy vitamin category with new products for skin health, teen wellness, and Tri-Fold Immune Power.
3. CBD Industry - The CBD industry is expanding with a range of cannabis-infused edibles that feature a different cannabinoid beyond the well-known THC and CBD.
