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Upgraded Virtual

Brands are launching aesthetic backgrounds for elevated video-conferencing

Trend - Amid the COVID-19 pandemic, many professionals are working from home in an effort to prevent the spread of the virus, and have relied on video-chats to replace in-person meetings--where people have been using enhanced video backgrounds. Knowing this, brands are creating more of these functions for users to implement when video-conferencing.

Insight - The unexpected work from home period has left many professionals with a lack of dedicated workspace, resulting in many working in the living room, kitchen, or bedroom. These consumers still want to maintain an air of professionalism, which may be hard to accomplish in personal spaces where personal belongings and family are present. This demographic is turning to brands to provide digital solutions to mask their personal spaces with a more polished background that shield colleagues from seeing private aspects of each other's lives.
Workshop Question - How can your brand reimagine its services to accommodate consumers' new shelter-in-place lifestyle?
Trend Themes
1. Virtual Backgrounds - Virtual backgrounds have become a popular trend for video-conferencing to help consumers maintain a professional image and privacy during remote work.
2. Customizable Backgrounds - Allowing users to customize their virtual backgrounds on video conferencing platforms presents an opportunity for innovative branding and creative expression.
3. Virtual Experiences - Offering virtual experiences, such as restaurant-inspired Zoom backgrounds, has become a trend for companies to engage with consumers during the pandemic.
Industry Implications
1. Technology - Virtual backgrounds require technological tools and platforms, presenting opportunities for growth and advancement in the technology sector.
2. Marketing - The use of customized virtual backgrounds has provided a new avenue for marketing and advertising for companies.
3. Hospitality - The virtual dining experience program created by DoorDash showcases an opportunity for hospitality companies to innovate and engage with customers during the pandemic.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
167,796 Total Clicks
Date Range:
Mar 20 — May 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Restaurant-Inspired Virtual Backgrounds
Restaurant-Inspired Virtual Backgrounds
DoorDash's Zoom Backgrounds are for Virtual Dinner Parties
In an effort to help consumers bring the restaurant experience into their homes while sheltering in place, the food delivery brand DoorDash created restaurant-inspired Zoom backgrounds that can be... MORE
Video Game Virtual Backgrounds
Video Game Virtual Backgrounds
Nintendo Released Downloadable Animal Crossing Wallpapers
The newly released Animal Crossing: New Horizons has provided a sense of escape for Millennials and Gen Z during the pandemic and it has become an unlikely hub for everything from product drops and... MORE
Virtual Background Galleries
Virtual Background Galleries
'Virtual Backgrounds' Offers Zoom Backgrounds for Video Chats
Within the last few weeks, Zoom has gone from a conferencing app to the network of choice for virtually connecting people via video during the time of a global pandemic—and people are making the... MORE
Enhanced Video Backgrounds
Enhanced Video Backgrounds
Behr Paint Made a Library of Virtual Backgrounds for the Zoom Platform
Behr Paint created virtual backgrounds that can be used for Zoom calls as many people are relying on video chats as they continue to work from home due to COVID-19. The virtual backgrounds are ideal... MORE
Comedic Video Conference Backgrounds
Comedic Video Conference Backgrounds
Men's Health Creates a Series of Zoom Backgrounds for Users
With Zoom becoming a more popular tool than ever with the dramatic increase in those working from home due to COVID-19, Men’s Health has decided to use the opportunity to release a series of... MORE
Expanded Video Call Backgrounds
Expanded Video Call Backgrounds
Skype Has Updated Its Application to Offer Custom Backgrounds
Similarly to Zoom, Skype is giving its users the ability to spruce up their video calls with a custom background of their choice, with the new feature accessible on updated versions on the... MORE

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