Brands are launching aesthetic backgrounds for elevated video-conferencing
Trend - Amid the COVID-19 pandemic, many professionals are working from home in an effort to prevent the spread of the virus, and have relied on video-chats to replace in-person meetings--where people have been using enhanced video backgrounds. Knowing this, brands are creating more of these functions for users to implement when video-conferencing.
Insight - The unexpected work from home period has left many professionals with a lack of dedicated workspace, resulting in many working in the living room, kitchen, or bedroom. These consumers still want to maintain an air of professionalism, which may be hard to accomplish in personal spaces where personal belongings and family are present. This demographic is turning to brands to provide digital solutions to mask their personal spaces with a more polished background that shield colleagues from seeing private aspects of each other's lives.
Insight - The unexpected work from home period has left many professionals with a lack of dedicated workspace, resulting in many working in the living room, kitchen, or bedroom. These consumers still want to maintain an air of professionalism, which may be hard to accomplish in personal spaces where personal belongings and family are present. This demographic is turning to brands to provide digital solutions to mask their personal spaces with a more polished background that shield colleagues from seeing private aspects of each other's lives.
Workshop Question - How can your brand reimagine its services to accommodate consumers' new shelter-in-place lifestyle?
Trend Themes
1. Virtual Backgrounds - Virtual backgrounds have become a popular trend for video-conferencing to help consumers maintain a professional image and privacy during remote work.
2. Customizable Backgrounds - Allowing users to customize their virtual backgrounds on video conferencing platforms presents an opportunity for innovative branding and creative expression.
3. Virtual Experiences - Offering virtual experiences, such as restaurant-inspired Zoom backgrounds, has become a trend for companies to engage with consumers during the pandemic.
Industry Implications
1. Technology - Virtual backgrounds require technological tools and platforms, presenting opportunities for growth and advancement in the technology sector.
2. Marketing - The use of customized virtual backgrounds has provided a new avenue for marketing and advertising for companies.
3. Hospitality - The virtual dining experience program created by DoorDash showcases an opportunity for hospitality companies to innovate and engage with customers during the pandemic.
6 Featured, 48 Examples:
169,442 Total Clicks
Date Range:
Mar 20 — May 20
Trending:
Warm
Consumer Insight Topics:
