Home renovation brands are launching contactless consultations for clients
Trend - Many home renovation experts are moving to digital consultation in order to keep business afloat during the COVID-19 pandemic. Through this approach, brands can build their relationships with clients by giving them advice or get a head-start on a lengthy project by emphasizing the planning stages.
Insight - Consumers who are instructed to stay at home are looking for ways to update their space and make it more comfortable as they are encouraged to spend more time indoors. Driven by ambition and a desire to keep productive while at home, individuals are tackling both smaller and bigger projects, seeking expert guidance while being mindful of the pandemic.
Insight - Consumers who are instructed to stay at home are looking for ways to update their space and make it more comfortable as they are encouraged to spend more time indoors. Driven by ambition and a desire to keep productive while at home, individuals are tackling both smaller and bigger projects, seeking expert guidance while being mindful of the pandemic.
Workshop Question - How can your brand strengthen its relationship with consumers amid restrictions?
Trend Themes
1. Digital Consultation - In response to COVID-19, businesses are turning to digital consultations to provide guidance to individuals seeking to renovate their homes while unable to leave
2. Virtual Consultation - Virtual consultations have become an essential tool for designers, contractors, and renovation experts to connect with clients while practising social distancing measures
3. DIY Home Improvement - Individuals stuck at home during COVID-19 are finding productive ways to renovate and DIY home improvements, providing opportunity for businesses to provide resources and support for these projects
Industry Implications
1. Home Renovation - The home renovation industry must adapt to new ways of doing business such as digital consultations and virtual design in order to stay relevant amidst the pandemic
2. Design - Design businesses can seize the opportunity to offer virtual design consultations and expand their reach to clients unable to meet in person due to social distancing measures
3. Home Improvement Retail - Home improvement retail businesses can capitalize on the increased interest in DIY renovations by developing educational resources and DIY kits for individuals undertaking home improvement projects during COVID-19
4 Featured, 21 Examples:
110,979 Total Clicks
Date Range:
May 20 — May 20
Trending:
Average
Consumer Insight Topics:
