Boxed Water is Better's Art of Tea Collab Shared Organic Boxed Matcha
Laura McQuarrie — October 14, 2019 — Lifestyle
References: boxedwaterisbetter & prnewswire
Boxed Water Is Better collaborated with Art of Tea to create Boxed Matcha, a bundle that shares a 24-pack of 500 mL Boxed Water and 24 Art of Tea Matchasticks, which make instant matcha beverages. The organic, ceremonial-grade matcha is made up of three different kinds of Japanese green tea and can easily be enjoyed on the go.
The individually packaged Matchasticks spotlight Art of Tea's passion for sustainably grown and sourced ingredients, which aligns with Boxed Water Is Better's own sustainability mission to reduce the number of plastic bottles that are in circulation. For each of the products that's sold, Boxed Water Is Better and Art of Tea will be planting 24 trees in US National Forests with the help of the National Forest Foundation.
The individually packaged Matchasticks spotlight Art of Tea's passion for sustainably grown and sourced ingredients, which aligns with Boxed Water Is Better's own sustainability mission to reduce the number of plastic bottles that are in circulation. For each of the products that's sold, Boxed Water Is Better and Art of Tea will be planting 24 trees in US National Forests with the help of the National Forest Foundation.
Trend Themes
1. Sustainable Bundled Products - Exploring innovative eco-friendly product bundles can help businesses reduce plastic waste and promote sustainability.
2. Ready-to-make Beverages - Creating convenient and easy-to-prepare beverage options can cater to on-the-go consumers and busy lifestyles.
3. Green Tea-based Products - Incorporating green tea and other healthy ingredients in consumer products can tap into the growing health and wellness trend.
Industry Implications
1. Beverage Industry - Developing innovative ready-to-make beverage options can open opportunities for growth and diversification in the highly competitive beverage industry.
2. Sustainability Industry - Offering eco-friendly product bundles can help drive positive environmental impact and support the growth of the sustainability industry.
3. Health and Wellness Industry - Incorporating green tea and other healthy ingredients can tap into the growing demand for health and wellness products and services.
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