Melbourne's Kit Kat Chocolatery is a Permanent Dessert Activation
Jana Pijak — May 10, 2017 — Marketing
References: goodfood.au
Melbourne's Kit Kat Chocolatery is the first permanent brand activation of its kind in the world. Serving up an artisanal menu of chef-curated Kit Kats, this dessert establishment is inspired by the brand's pop-up series of the same name.
Resulting in a successful run in both the UK, and Australia, the Kit Kat Chocolatery brand activation started as a temporary project, but is now a permanent boutique. The dessert cafe is home to one-of-a-kind menu items, created by chef Anna Polyviou. Polyvious is the executive chef at Sydney's Shangri-La Hotel and serves up instant favorites that are sure to satisfy any sweet tooth.
Some memorable menu items include 'Yo Maccha Me Crazy," a matcha Kit Kat bar with white chocolate accents and corn flakes, along with Candy Craze, a white chocolate bar that is accented with sprinkles and marshmallow chunks.
Resulting in a successful run in both the UK, and Australia, the Kit Kat Chocolatery brand activation started as a temporary project, but is now a permanent boutique. The dessert cafe is home to one-of-a-kind menu items, created by chef Anna Polyviou. Polyvious is the executive chef at Sydney's Shangri-La Hotel and serves up instant favorites that are sure to satisfy any sweet tooth.
Some memorable menu items include 'Yo Maccha Me Crazy," a matcha Kit Kat bar with white chocolate accents and corn flakes, along with Candy Craze, a white chocolate bar that is accented with sprinkles and marshmallow chunks.
Trend Themes
1. Artisanal Chocolate Shops - A trend of creating one-of-a-kind menu items and personalized chocolate experiences at boutique dessert shops.
2. Brand Activations - More brands are finding ways to create engaging experiential activations that offer customers unique and memorable experiences.
3. Chef-curated Dessert Menus - A trend of having well-known chefs create dessert menus with special twists instead of traditional candy bars at chocolate boutiques.
Industry Implications
1. Dessert and Confectionery Industry - The dessert and confectionery industry is embracing new and creative ways to capture the attention of customers and create unique experiences to drive sales.
2. Hospitality Industry - The hospitality industry has an opportunity to offer guests more personalized and engaging experiences by incorporating brand activations and chef-curated menus.
3. Marketing Industry - The marketing industry has opportunities to leverage brand activations as a way to connect with customers and create memorable experiences that drive brand loyalty and sales.
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