HUM Nutrition's Collagen Pop Enhances Water with Peptides & Vitamin C
Laura McQuarrie — June 28, 2018 — Lifestyle
References: humnutrition & prnewswire
HUM Nutrition is now adding to its anti-aging and beautifying range of supplements with Collagen Pop, a first-of-its-kind dissolvable collagen tablet.
Collagen Pop can be added to water to enrich it with marine collagen peptides and Vitamin C, while also turning it into a flavorful rose and lemon-infused tonic. The ingredients in Collagen Pop help to address everything from dull and try skin to fine lines and other visible signs of aging. Beyond the benefits that the tablets provide, the fact that the tablets are to be dissolved in water also encourages consumers to drink more water, which is essential for both beauty and well-being.
A campaign promoting the on-the-go collagen supplement is being launched in partnership with Sephora, with shop windows and wellness displays prominently featuring the product.
Collagen Pop can be added to water to enrich it with marine collagen peptides and Vitamin C, while also turning it into a flavorful rose and lemon-infused tonic. The ingredients in Collagen Pop help to address everything from dull and try skin to fine lines and other visible signs of aging. Beyond the benefits that the tablets provide, the fact that the tablets are to be dissolved in water also encourages consumers to drink more water, which is essential for both beauty and well-being.
A campaign promoting the on-the-go collagen supplement is being launched in partnership with Sephora, with shop windows and wellness displays prominently featuring the product.
Trend Themes
1. Dissolvable Supplement Tablets - Develop innovative dissolvable supplement tablets for easy and convenient consumption and dosing.
2. Functional Beverages - Create functional and flavorful beverages that serve as more convenient alternatives for supplements and other health products.
3. Beauty & Anti-aging Supplements - Explore the growing demand for health and wellness supplements that focus on beauty and anti-aging benefits.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can potentially innovate by creating dissolvable tablet forms for various medications and supplements.
2. Food and Beverage - Food and Beverage companies can focus on creating functional, healthy and unique beverages that can provide various health and wellness benefits.
3. Cosmetics & Skincare - Companies that focus on cosmetics and skincare can explore and capitalize on the opportunity of merging with health and wellness by creating beauty supplements.
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