Morgan Taylor is Releasing a Beauty & the Beast-Inspired Collection
Alyson Wyers — January 11, 2017 — Fashion
References: morgantaylorlacquer & refinery29
Following the first commercial for the live action adaptation of Beauty and the Beast during the Golden Globes, Morgan Taylor Lacquer announced they will be launching a line of nail polishes inspired by the upcoming movie.
Coming in February for the spring season, the Beauty and the Beast nail polish collection is comprised of seven new colors with names reminiscent of the original 1991 Disney soundtrack. This includes a light blue Gaston And On And On, the pale pink Plumette With Excitement and another pink shade called Be Our Guest. Other hues include a light yellow like Belle's iconic dress and a metallic top coat.
The limited edition range follows a Cinderella-inspired range Morgan Taylor did previously. They will also be available through Gelish.
Coming in February for the spring season, the Beauty and the Beast nail polish collection is comprised of seven new colors with names reminiscent of the original 1991 Disney soundtrack. This includes a light blue Gaston And On And On, the pale pink Plumette With Excitement and another pink shade called Be Our Guest. Other hues include a light yellow like Belle's iconic dress and a metallic top coat.
The limited edition range follows a Cinderella-inspired range Morgan Taylor did previously. They will also be available through Gelish.
Trend Themes
1. Movie-inspired Nail Polishes - The release of licensed products inspired by popular movies, such as Beauty and the Beast, provides opportunities for brand partnerships and cross-promotions.
2. Nostalgia Marketing - Capitalizing on nostalgia can be a successful strategy for creating buzz and driving sales, especially for brands targeting millennials and Gen Z consumers.
3. Character-themed Collections - Creating themed collections around beloved fictional characters can appeal to fans and create a sense of community among consumers with similar interests.
Industry Implications
1. Beauty and Personal Care - The beauty industry can benefit from partnering with movie studios to create limited edition products, providing new opportunities for revenue and exposure.
2. Entertainment - Movie studios can capitalize on the popularity and influence of beauty and personal care products to expand the reach and appeal of their films.
3. Retail - Retailers can benefit from offering exclusive and limited edition merchandise to entice customers and generate sales, particularly when tied to popular cultural events such as movie releases.
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