pinqponq Turns the Knob on Irony with Its Latest Offering
Kalin Ned — November 23, 2018 — Life-Stages
References: pinqponq & highsnobiety
German brand pinqponq launches a stylish urban shopper trolley in two colorways. The KART bag definitely causes consumers to raise an eyebrow as the silhouette is quite ironic. Tapping into the aesthetic of boomers at the farmer's market, this youth-focused activation presents a modern take on the urban shopper trolley.
pinqponq's design is truly for the tech-savvy and an ideal companion for travelers who are looking to exude maximum comfort at the airport. The silhouette is quite versatile as the bag can be used as a messenger bag, a carry-on, a backpack and, of course, as the controversial stylish shopping trolley. The total capacity is 60 liters and pinqponq's design includes a designated compartment for shoes, laptops, as well as a document sleeve for easy access. The product is made out of 100% recycled plastic.
pinqponq's design is truly for the tech-savvy and an ideal companion for travelers who are looking to exude maximum comfort at the airport. The silhouette is quite versatile as the bag can be used as a messenger bag, a carry-on, a backpack and, of course, as the controversial stylish shopping trolley. The total capacity is 60 liters and pinqponq's design includes a designated compartment for shoes, laptops, as well as a document sleeve for easy access. The product is made out of 100% recycled plastic.
Trend Themes
1. Stylish Urban Shopper Trolleys - The trend of offering modern and fashion-forward designs for shoppers and travelers
2. Versatile and Sustainable Bags - The trend of creating bags that can be used in multiple ways, while being made out of sustainable and recycled materials
3. Youth-focused Activations - The trend of targeting younger consumers by tapping into nostalgia and irony, like pinqponq's boomer-inspired urban shopper trolley design
Industry Implications
1. Fashion and Accessories - Opportunities for fashion brands and accessories companies to create stylish and sustainable bags for shoppers and travelers
2. Travel and Hospitality - Opportunities for travel and hospitality companies to offer versatile and sustainable bags as part of their service, like pinqponq's design for tech-savvy travelers
3. Retail and Marketing - Opportunities for retail and marketing companies to target younger consumers by tapping into nostalgia and irony, like pinqponq's youth-focused activation for their urban shopper trolley design
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