Geico's 'Bored Room' Commercial Promotes the Company's Motorcycle Plans
Jana Pijak — July 10, 2019 — Marketing
Geico's 'Bored Room' commercial promotes the insurance company's motorcycle protection plan and captures a humorous office meeting scenario.
The commercial starts with a man who rides a motorcycle happily along an open road. He is surrounded by a mountainous landscape and sings Whitesnake's 80s classic Here I Go Again loudly. The man is interrupted and his surroundings instantly change from an open road to a serious boardroom, with co-workers staring blankly at him.
The Geico 'Bored Room' commercial captures an awkward in-office scenario where a man is caught singing and daydreaming. Appealing to Gen-X and Boomer consumers' love of escapism, this ad teleports its subject out of a boring meeting into a motorcycle joyride fantasy, while promoting the company's flexible coverage in the process.
The commercial starts with a man who rides a motorcycle happily along an open road. He is surrounded by a mountainous landscape and sings Whitesnake's 80s classic Here I Go Again loudly. The man is interrupted and his surroundings instantly change from an open road to a serious boardroom, with co-workers staring blankly at him.
The Geico 'Bored Room' commercial captures an awkward in-office scenario where a man is caught singing and daydreaming. Appealing to Gen-X and Boomer consumers' love of escapism, this ad teleports its subject out of a boring meeting into a motorcycle joyride fantasy, while promoting the company's flexible coverage in the process.
Trend Themes
1. Escapism Marketing - Using humorous scenarios to transport consumers into enjoyable, fantasy-like experiences and promote products/services.
2. Targeting Gen-x and Boomers - Creating advertising content that appeals to the escapism desires of Generation X and Baby Boomer consumers.
3. Flexibility in Insurance Coverage - Highlighting insurance plans that offer flexible coverage options to meet the diverse needs of consumers.
Industry Implications
1. Insurance - Incorporating escapism marketing tactics into insurance advertisements to engage consumers and differentiate from competitors.
2. Marketing and Advertising - Developing creative campaigns that target Gen-X and Baby Boomer consumers and tap into their desire for escapism.
3. Automotive - Collaborating with insurance companies to promote flexible coverage options for motorcycles and other vehicles.
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