KITH x Bergdorf Goodman Release Their Luxe Fifth Range
Kalin Ned — November 13, 2018 — Life-Stages
The stylish fifth KITH x Bergdorf Goodman collaboration is newly released, highlighting that modern luxury is for everyone. The range is set to drop on November 12th, featuring comfort-focused apparel like the Williams II hoodie, a rugby-inspired shirt, and branded sweatpants. The capsule is identified by premium fabrics and ultra-cozy silhouettes. In the development of the designs, the two brands used an elegantly muted color palette, with bold hits of red and some wonderfully classy floral prints.
Although the KITH x Bergdorf Goodman collaboration is accessible style-wise, the two brands make a point to highlight the garments' versatility. The accompanying lookbook features Chazz Palminteri from 'A Bronx Tale,' thus, exemplifying a marketing move that is meant to capture the attention of older audiences.
Photo Credits: Justin Bridges/ KITH
Although the KITH x Bergdorf Goodman collaboration is accessible style-wise, the two brands make a point to highlight the garments' versatility. The accompanying lookbook features Chazz Palminteri from 'A Bronx Tale,' thus, exemplifying a marketing move that is meant to capture the attention of older audiences.
Photo Credits: Justin Bridges/ KITH
Trend Themes
1. Modern Luxury - Disruptive innovation opportunity: Develop inclusive luxury fashion collections that cater to a wide range of consumers.
2. Comfort-focused Apparel - Disruptive innovation opportunity: Create fashion collections that prioritize comfort without compromising style.
3. Versatile Fashion Marketing - Disruptive innovation opportunity: Utilize marketing strategies that appeal to older audiences and expand the reach of fashion collections.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce collaborations and collections within the fashion industry that promote accessibility and inclusivity.
2. Retail - Disruptive innovation opportunity: Embrace the growing demand for comfortable and versatile clothing in the retail sector.
3. Luxury Goods - Disruptive innovation opportunity: Innovate luxury fashion offerings to appeal to a wider audience and break traditional stereotypes.
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