NASASEASONS Debuts Its SS19 Line in an Age-Inclusive Lookbook
References: nasaseasons & highsnobiety
French streetwear label NASASEASONS releases a Western-inspired fashion lookbook to celebrate the launch of its latest Spring/Summer 2019 collection. The editorial has been shot in the California desert to achieve optimal authenticity. While NASASEASONS' Fall/Winter 2018 collection proved to be youth-focused and sporty, this one promises age-inclusivity. For the Western-inspired fashion photoshoot, the brand taps a boomer model, showcasing that not only is the clothing unisex and stylish, but it also can be worn by all generations.
The range consists of comfort-focused and colorful items that boast slogans like 'I Came to Break Hearts,' 'You Can't Sit with Us,' and 'Almost Famous.' In addition, the editorial spotlights a limited edition Loro Piana sweater that retails for $1,000 USD.
The range consists of comfort-focused and colorful items that boast slogans like 'I Came to Break Hearts,' 'You Can't Sit with Us,' and 'Almost Famous.' In addition, the editorial spotlights a limited edition Loro Piana sweater that retails for $1,000 USD.
Trend Themes
1. Age-inclusivity in Fashion - NASASEASONS breaks the norm by featuring a boomer model in its Western-inspired fashion lookbook, highlighting the demand for age-inclusive clothing.
2. Comfort-focused Apparel - NASASEASONS' Spring/Summer 2019 collection features a range of comfort-focused and colorful items, tapping into the growing trend of prioritizing comfort in fashion.
3. Limited Edition Luxury - The editorial showcases a limited edition Loro Piana sweater, indicating the ongoing trend of luxury collaborations in the fashion industry.
Industry Implications
1. Fashion - The Western-inspired fashion lookbook by NASASEASONS provides innovative ideas for age-inclusive apparel and stylish comfort-focused pieces.
2. Streetwear - NASASEASONS' collection highlights the potential for incorporating Western-inspired elements into streetwear fashion, appealing to a wider audience.
3. Luxury Retail - The inclusion of a limited edition Loro Piana sweater demonstrates the market opportunity for luxury collaborations in the retail sector.
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