ID.AZ's Dermastic Micro Cica+Cushion is Packaged in a Portable Format
Laura McQuarrie — September 22, 2017 — Lifestyle
References: glowrecipe
As an alternative to the many sun care products that come in the form of sprays, lotions and gels, ID.AZ launched an innovative cushion compact. In doing so, the Dermastic Micro Cica+Cushion makes it possible to apply and reapply SPF 30 PA++ sunscreen protection in a mess-free way while on the go.
The cushion compact is made with extracts of centella and soybean, which help to protect, nourish and soothe the skin. After it has been applied to the face, the unique sunscreen product dries matte, making it a perfect base either under or over makeup.
In the same way that cushion compact cosmetics are becoming favored by consumers for their ability to offer lightweight, natural coverage, this sun protection product offers comparable features.
The cushion compact is made with extracts of centella and soybean, which help to protect, nourish and soothe the skin. After it has been applied to the face, the unique sunscreen product dries matte, making it a perfect base either under or over makeup.
In the same way that cushion compact cosmetics are becoming favored by consumers for their ability to offer lightweight, natural coverage, this sun protection product offers comparable features.
Trend Themes
1. Portable Sunscreen - Disruptive innovation opportunity: Develop portable sunscreen products in cushion compact form for mess-free on-the-go application.
2. Matte Sunscreen - Disruptive innovation opportunity: Create sunscreen products that dry matte for use as a makeup base.
3. Natural Sun Protection - Disruptive innovation opportunity: Explore the use of natural ingredients in sunscreen products to appeal to consumers seeking lightweight and nourishing options.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Introduce cushion compact packaging for skincare products to provide convenient and mess-free application.
2. Cosmetics - Disruptive innovation opportunity: Incorporate sunscreen properties into makeup products for dual-purpose functionality.
3. Sun Care - Disruptive innovation opportunity: Develop innovative sunscreen formulations and delivery methods to meet the evolving needs of consumers.
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