Baublebar Creates Cute and Chic Jewelry for Tech Savvy Tweens
Meghan Young — December 23, 2014 — Fashion
Baublebar has released a line of emoticon charm bracelets adorably and appropriately dubbed Emoticharm Bracelet. Immortalizing each of the iconic emojis in metallic finishes and stringing them on gold chains, the emoticon charm bracelets are the perfect gift hipsters, tweens or those who simply love to use such images when communicating online and through social media outlets.
Currently available in seven styles (Kissy Face, Lovestruck, Lovestruck Cat, Monkey See, OK Sign, Praise Hands and Smirk), the emoticon charm bracelets would make the perfect last minute stocking stuffer. A great way to display one's mood on a daily basis, the emoticon charm bracelets also translate a feeling from giver to receiver that could be taken as a modern interpretation of best friend necklaces and similar jewelry designs.
Currently available in seven styles (Kissy Face, Lovestruck, Lovestruck Cat, Monkey See, OK Sign, Praise Hands and Smirk), the emoticon charm bracelets would make the perfect last minute stocking stuffer. A great way to display one's mood on a daily basis, the emoticon charm bracelets also translate a feeling from giver to receiver that could be taken as a modern interpretation of best friend necklaces and similar jewelry designs.
Trend Themes
1. Emoticon Fashion - Disruptive innovation opportunity: Creating a line of fashion accessories featuring popular emoticons to appeal to the tech-savvy demographic.
2. Personalized Expression - Disruptive innovation opportunity: Developing customizable jewelry that allows individuals to express their unique personalities through emoticons and symbols.
3. Digital Communication Influence - Disruptive innovation opportunity: Integrating emoticon-inspired designs into various products and industries to tap into the growing influence of digital communication.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Incorporating emoticon-themed designs into fashion accessories to attract the tech-savvy consumer market.
2. Jewelry - Disruptive innovation opportunity: Designing and manufacturing charm bracelets and other jewelry pieces featuring emoticon motifs to target the younger demographic.
3. Gift and Novelty - Disruptive innovation opportunity: Creating unique and trendy gift items, such as emoticon charm bracelets, to capitalize on the popularity of digital communication trends.
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