McDonald's China Has Added Exercise Bikes to Some of Its Restaurants
Katherine Pendrill — December 22, 2021 — Business
References: hypebae
McDonald's China recently went viral on China for the introduction of fast food exercise bikes.
In a now widely viewed video, a woman at a McDonald's restaurant in China was seen eating a burger and drinking a soda while using a fast food exercise bike. Of course, this is not just any exercise bike. These McDonald's-branded bikes are attached to the wall with an extended seat so each person can sit as close to the pedals as needed. There's also a table that comes to chest level so riders can enjoy their meal while pedaling in place.
While the idea of using an exercise bike in the middle of a busy restaurant may seem unusual, the video shows that the bikes are clearly being used by some patrons in China.
Image Credit: McDonald's China
In a now widely viewed video, a woman at a McDonald's restaurant in China was seen eating a burger and drinking a soda while using a fast food exercise bike. Of course, this is not just any exercise bike. These McDonald's-branded bikes are attached to the wall with an extended seat so each person can sit as close to the pedals as needed. There's also a table that comes to chest level so riders can enjoy their meal while pedaling in place.
While the idea of using an exercise bike in the middle of a busy restaurant may seem unusual, the video shows that the bikes are clearly being used by some patrons in China.
Image Credit: McDonald's China
Trend Themes
1. Fast Food Fitness - Fast food chains are incorporating fitness equipment to encourage a healthier lifestyle among customers.
2. Experiential Dining - Fast food restaurants are providing customers with unconventional dining experiences to attract more foot traffic.
3. Digital Fitness Tracking - Fast food chains are integrating digital software with fitness equipment to track and reward customers' workout progress.
Industry Implications
1. Fast Food - Incorporating fitness equipment in fast food chains presents an opportunity to promote a healthier dining experience.
2. Fitness Equipment - Fast food exercise bikes create a new market for manufacturers of creative fitness equipment.
3. Digital Health - Integration of digital software with fitness equipment in fast food chains could open up new areas for tech companies to innovate and develop solutions.
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