Vegan Rob's Protein Burritos Nourish with Water Lentils & Algae
Laura McQuarrie — September 13, 2018 — Lifestyle
At Natural Products Expo East 2018, Vegan Rob's will be branching out into a new category with its frozen Protein Burritos. Like its other offerings, this new product collection is plant-based and powered by protein sourced from water lentils and algae.
The frozen burrito products are set to introduce consumers to inventive globally inspired flavors, such as Pad Thai, Ramen Noodle, Shiitake Mushroom and Mashed Cauliflower, each of which is wrapped in a gluten-free tortilla made with sorghum.
As well as being able to look forward to finding these Protein Burritos from Vegan Rob's website and participating retail stores, consumers will also reportedly be able to have the functional burritos delivered to them, heated, in partnership with an Uber-style company.
The frozen burrito products are set to introduce consumers to inventive globally inspired flavors, such as Pad Thai, Ramen Noodle, Shiitake Mushroom and Mashed Cauliflower, each of which is wrapped in a gluten-free tortilla made with sorghum.
As well as being able to look forward to finding these Protein Burritos from Vegan Rob's website and participating retail stores, consumers will also reportedly be able to have the functional burritos delivered to them, heated, in partnership with an Uber-style company.
Trend Themes
1. Plant-based Frozen Foods - Vegan Rob's Protein Burritos showcase the growing trend of plant-based frozen food options, which presents a disruptive innovation opportunity for food companies to offer healthier, eco-friendly alternatives.
2. Sustainable Protein Sources - The use of water lentils and algae as protein sources in Vegan Rob's Protein Burritos highlights the trend of using sustainable and innovative ingredients, providing a disruptive innovation opportunity for companies to create new products with minimal environmental impact.
3. Food Delivery Partnerships - The partnership between Vegan Rob's and an Uber-style company to deliver heated Protein Burritos showcases the trend of collaborations in the food delivery industry, representing a disruptive innovation opportunity for companies to expand their offerings and reach more consumers.
Industry Implications
1. Frozen Food Industry - Vegan Rob's Protein Burritos represent a disruptive innovation opportunity for companies in the frozen food industry to incorporate plant-based, sustainable ingredients and offer global flavors to appeal to a wider audience.
2. Plant-based Food Industry - The use of water lentils and algae as protein sources in Vegan Rob's Protein Burritos represents a disruptive innovation opportunity for companies in the plant-based food industry to explore innovative and eco-friendly ingredients to create new products.
3. Food Delivery Industry - The partnership between Vegan Rob's and an Uber-style company to deliver heated Protein Burritos showcasing a disruptive innovation opportunity for companies in the food delivery industry to explore collaborations with food manufacturers to expand their offerings and provide consumers with more convenience.
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