Facial recognition technologies enhance retail and viewing experiences
Trend - As new interpretations of surveillance develop, the potential of facial recognition technology is unpacked with the tech’s adoption in a range of services and experiences across different industries. From retail to art, brands seek to facilitate customizable and enhanced consumer engagement through a new mode of usage.
Insight - Technology has largely revamped the way consumers think about entertainment and as a result, many look for immersive and elevated experiences that will supersede their expectations. As individual preferences guide attention, personalization is favored as it presents a hyper-targeted offering that builds on what the consumer likes. A truly customized products instills a unique sense that speaks to the individual’s desire of being special both in taste and in appearance.
Insight - Technology has largely revamped the way consumers think about entertainment and as a result, many look for immersive and elevated experiences that will supersede their expectations. As individual preferences guide attention, personalization is favored as it presents a hyper-targeted offering that builds on what the consumer likes. A truly customized products instills a unique sense that speaks to the individual’s desire of being special both in taste and in appearance.
Workshop Question - How could your brand use facial recognition tech in its retail experience?
Trend Themes
1. Facial Recognition Technology - As a new mode of usage, facial recognition technology is being adopted in a range of services and experiences across different industries to facilitate customizable and enhanced consumer engagement.
2. Artificial Intelligence (AI) - AI is transforming various industries with the power to personalize experiences and process large amounts of information, allowing for efficiency, convenience and enhancing customer satisfaction.
3. Unmanned Pop-up Stores - Unmanned pop-up stores are being brought to life with video-assisted self-serve kiosks, AI digital assistance and facial recognition technology, providing a convenient, efficient and personalized retail experience.
Industry Implications
1. Hospitality - The hospitality industry is exploring the incorporation of facial recognition technology and artificial intelligence in hotels, resorts, amusement parks, and other venues to offer hyper-targeted, personalized experiences to guests.
2. Retail - Retailers are utilizing facial recognition and AI technology to offer customized recommendations and experiences, as well as to improve the security of their stores.
3. Art and Design - Facial recognition and AI technology are being incorporated into art installations and exhibits to enhance interactive experiences and explore the relationships between humans and technology.
