Ford's Large-Scale Installation for the Focus Model Engages Passersby
Laura McQuarrie — July 5, 2018 — Autos
References: ford & campaignlive
For the launch of its newest Focus model, Ford set up a large-scale AI installation in London that is designed to engage people passing by.
The artificial intelligence installation takes the form of a sprawling 30-meter structure that spells out "FOCUS" with 540 LED video tiles. People are able to interact with the machine by telling it a passion of theirs and in response, the system will display an image of the person alongside images of their favorite subject. For the most personalized results possible, Ford also gives guests the options to share their camera roll or social feeds.
Impressively, the artificial intelligence system boasts the ability to pick up four different languages, which took about 200 hours of training.
The artificial intelligence installation takes the form of a sprawling 30-meter structure that spells out "FOCUS" with 540 LED video tiles. People are able to interact with the machine by telling it a passion of theirs and in response, the system will display an image of the person alongside images of their favorite subject. For the most personalized results possible, Ford also gives guests the options to share their camera roll or social feeds.
Impressively, the artificial intelligence system boasts the ability to pick up four different languages, which took about 200 hours of training.
Trend Themes
1. Interactive AI Installations - Creating large-scale AI installations that engage and interact with passersby.
2. Personalized AI Responses - Developing AI systems that provide personalized responses based on user input, such as displaying images of their favorite subjects.
3. Multilingual AI Systems - Training AI systems to understand and respond in multiple languages, improving accessibility and user experience.
Industry Implications
1. Automotive - Integrating interactive AI installations into automotive showrooms or events to engage customers and showcase new models.
2. Advertising and Marketing - Utilizing interactive AI installations as part of experiential marketing campaigns to attract and engage with target audiences.
3. Entertainment - Creating immersive AI installations in entertainment venues or events to provide unique and engaging experiences for attendees.
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