ONE CLICK b.EAUTY's Convenient Kits Inspire Confidence & Empowerment
Laura McQuarrie — April 7, 2020 — Fashion
References: instagram & prnewswire
At a time when people want to feel supported and uplifted by life's small joys, ONE CLICK b.EAUTY is launching on Amazon, sharing convenient, confidence-boosting makeup kits. The color cosmetics make it easy to add a pop of color to one's look with everything from eyeshadow sticks and palettes to lip crayons and liquid colors.
To kick off its launch, ONE CLICK b.EAUTY is initiating a #FaceTheWeek social media campaign that inspires people to start the day on a positive note. Additionally, ONE CLICK b.EAUTY is committed to supporting organizations that are focused on the support and empowerment of women—this month, the brand will be offering a buy-one-give-one donation for kits purchased on Amazon.
Image Credit: ONE CLICK b.EAUTY
To kick off its launch, ONE CLICK b.EAUTY is initiating a #FaceTheWeek social media campaign that inspires people to start the day on a positive note. Additionally, ONE CLICK b.EAUTY is committed to supporting organizations that are focused on the support and empowerment of women—this month, the brand will be offering a buy-one-give-one donation for kits purchased on Amazon.
Image Credit: ONE CLICK b.EAUTY
Trend Themes
1. Convenient Makeup Kits - Opportunity to disrupt the cosmetic industry by offering makeup kits that are convenient and easy to use.
2. Mood-boosting Products - Opportunity to tap into the growing market of products that focus on improving one's mental health and wellbeing.
3. Social Media Campaigns - Opportunity to use social media campaigns to increase brand awareness and engage with customers.
Industry Implications
1. Cosmetics - Disrupt the cosmetic industry by offering convenient and easy-to-use makeup kits that focus on boosting one's mood.
2. Mental Health - Opportunity to explore the mental health market by offering products that improve confidence and self-esteem.
3. E-commerce - Opportunity to disrupt the e-commerce industry by offering one-click convenience for purchasing makeup kits online.
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