The Knix 'Age Doesn't Matter' Campaign Celebrates Beauty at Any Age
Jana Pijak — July 15, 2020 — Marketing
The Knix 'Age Doesn't Matter' campaign celebrates beauty at every age and features a diverse cast of models who are captured embracing the skin they're in. Addressing age diversity gaps in the fashion industry -- especially when it comes to the lingerie sector -- Knix reminds women that their individuality, uniqueness and life experiences are some of their strongest traits.
In addition to its best-selling period panties and transitional undergarments, Knix is known for its inclusive marketing that spotlights real and raw representations of female bodies while standing up against unrealistic beauty ideals.
The brand's latest campaign was launched this past March in celebration of International Women's Day and features singer Demi Lovato's popular and empowerment-themed "Confident" single as its background soundtrack.
In addition to its best-selling period panties and transitional undergarments, Knix is known for its inclusive marketing that spotlights real and raw representations of female bodies while standing up against unrealistic beauty ideals.
The brand's latest campaign was launched this past March in celebration of International Women's Day and features singer Demi Lovato's popular and empowerment-themed "Confident" single as its background soundtrack.
Trend Themes
1. Age Diversity in Fashion - Opportunity for fashion brands to embrace age diversity in their marketing campaigns and cater to a wider audience.
2. Inclusive Marketing - Opportunity for brands to showcase real and raw representations of diverse bodies and challenge unrealistic beauty standards.
3. Celebrating Individuality - Opportunity for brands to promote the uniqueness and life experiences of individuals as a strength and source of beauty.
Industry Implications
1. Fashion - Fashion brands can disrupt the industry by featuring more diverse models and embracing age diversity in their campaigns.
2. Beauty - Beauty brands can disrupt the industry by promoting inclusive marketing that showcases diverse bodies and challenges unrealistic beauty ideals.
3. Music - Opportunity for music and entertainment companies to collaborate with fashion brands on empowering campaigns that celebrate individuality and diversity.
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