Canadian Women's Foundation's 'Join the Tireless' Ad Drives Change
Jana Pijak — August 18, 2020 — Marketing
References: canadianwomen.org & youtube
Canadian Women's Foundation's 'Join the Tireless' campaign celebrates gender equality while showcasing the hard work it took to get there and the work that still needs to be done.
Stressing that "the road to gender equality has been long" even with the efforts of supporters, the campaign invites viewers to take action at JoinTheTireless.ca. The foundation also aims to raise awareness during occasions like International Women’s Day, Gender Equality Week and Equal Pay Day and keeps the public informed or ways they can show their advocacy.
Join the Tireless spotlights women of all ages and races, describing how being tireless in their pursuit for gender equality doesn't mean they're not tired. The campaign celebrates women's perseverance and resilience while sharing Canadian Women's Foundation's core message with the masses.
Stressing that "the road to gender equality has been long" even with the efforts of supporters, the campaign invites viewers to take action at JoinTheTireless.ca. The foundation also aims to raise awareness during occasions like International Women’s Day, Gender Equality Week and Equal Pay Day and keeps the public informed or ways they can show their advocacy.
Join the Tireless spotlights women of all ages and races, describing how being tireless in their pursuit for gender equality doesn't mean they're not tired. The campaign celebrates women's perseverance and resilience while sharing Canadian Women's Foundation's core message with the masses.
Trend Themes
1. Celebrating Gender Equality - Opportunity for businesses to create campaigns and messaging that amplify and celebrate gender equality.
2. Empowering Women's Advocacy - Disruptive innovation opportunity for organizations to provide platforms and tools that empower women to advocate for gender equality.
3. Raising Awareness for Gender Equality - Potential for marketing and advertising agencies to collaborate with organizations to raise awareness and educate the public about gender equality.
Industry Implications
1. Advertising & Marketing - Industry can create impactful and inclusive advertising campaigns that promote gender equality.
2. Advocacy and Non-profit - Non-profit organizations can focus on empowering women and promoting gender equality through their advocacy programs.
3. Technology - Tech industry can develop innovative platforms, apps, and tools that support women in their pursuit of gender equality.
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