The 30-Foot Edible Tanenbaum for Charity by Patrick Roger
Michael Hines — December 2, 2010 — Social Good
References: patrickroger & odditycentral
My sweet tooth is tingling after checking out the Chocolate Christmas Tree by French chocolatier Patrick Roger. This enormous and edible tanenbaum took four tonnes of chocolate and a month's worth of work to make.
The Chocolate Christmas Tree is both delicious and philanthropic, as pieces of it are set to be auctioned off at a French telethon benefiting neuromuscular diseases. Check out the time-lapse video above to see just how this chocolaty tree came to be.
The Chocolate Christmas Tree is both delicious and philanthropic, as pieces of it are set to be auctioned off at a French telethon benefiting neuromuscular diseases. Check out the time-lapse video above to see just how this chocolaty tree came to be.
Trend Themes
1. Edible Sculptures - Opportunity for chefs and chocolatiers to create large-scale edible sculptures for events and charitable donations.
2. Philanthropic Marketing - Opportunity for companies to incorporate philanthropy and social responsibility into their marketing campaigns.
3. Luxury Charity Events - Opportunity for event planners and luxury brands to create high-end, charitable events featuring unique and extravagant pieces like the chocolate Christmas tree.
Industry Implications
1. Food and Beverage - Industry for chefs and chocolatiers to create innovative, large-scale edible sculptures for events and charity.
2. Marketing - Industry for companies to capitalize on social responsibility and philanthropy in their marketing campaigns.
3. Event Planning - Industry for planners and luxury brands to create high-end events featuring unique and extravagant pieces, such as the chocolate Christmas tree.
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