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Experiential Voice Assist

Tech brands create experiential spaces led by their voice-control tech

Trend - Led predominantly by Google, voice-controlled assistants are being used to lead people through various interactive, branded experiences. These pop-up spaces allow consumers to test the brand's product in a way that evokes their sense of play.

Insight - The convenience of shopping online paired with the review and research tools made available by the internet has led consumers to see in-person shopping in a new light. Despite not having the same level of convenience of eCommerce, many consumers are still willing to discover products in-person so long as it provides some kind of memorable or useful experience.
Workshop Question - Conceptualize a voice assistant-led pop-up space that your brand could use to market its product/service.
Trend Themes
1. Experiential Voice Assist - Brands are creating interactive experiential pop-up spaces led by their voice-control tech to evoke a sense of play for consumers.
Industry Implications
1. Retail - Interactive voice-activated pop-up stores are an opportunity for retail brands to provide unique product experiences and create a sense of play.
2. Entertainment - High-tech interactive experiences, such as voice-activated mini golf courses and haunted houses, are an opportunity to offer visitors memorable and uniquely engaging entertainment.
3. Smart Home Technology - The ability for consumers to experience smart home technology in an experiential way, such as through Google's connected homes and haunted houses, is an opportunity for technological innovation and adoption.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
54,043 Total Clicks
Date Range:
Mar 18 — Dec 18
Trending:
Warm
Consumer Insight Topics:

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