Google's Connected Home at SXSW Entertained Visitors
Ellen Smith — March 20, 2018 — Marketing
References: 9to5google & psfk
Seeing a product in action is more effective than seeing it on shelves, so Google created a connected home at SXSW, to demonstrate the various capabilities of its smart home devices.
The main intention behind this activation was to spotlight the everyday uses of Google's smart assistant. Some of the products in the house are not yet available, but demonstrated what the future of the brand could look like. This included the voice-activated 'Bounce Car' and the voice-controlled dancing flamingos found in the garden.
The house came equipped with a map that labeled all the categorized components of the home, including technology that aided in bedtime, shower time, relaxation time, cooking time and more.
Image Credit: Google, Stephen Hall
The main intention behind this activation was to spotlight the everyday uses of Google's smart assistant. Some of the products in the house are not yet available, but demonstrated what the future of the brand could look like. This included the voice-activated 'Bounce Car' and the voice-controlled dancing flamingos found in the garden.
The house came equipped with a map that labeled all the categorized components of the home, including technology that aided in bedtime, shower time, relaxation time, cooking time and more.
Image Credit: Google, Stephen Hall
Trend Themes
1. Connected Home Demonstrations - Companies can create immersive experiences to showcase the capabilities of smart home devices and drive interest and adoption.
2. Voice-activated Fun Gadgets - Voice-controlled toys and gadgets can provide entertainment and convenience, offering unique experiences for consumers.
3. Categorized Smart Home Components - Organizing and labeling smart home technologies can help consumers understand and utilize their capabilities effectively.
Industry Implications
1. Smart Home Technology - Companies in the smart home industry can create interactive demonstrations to increase consumer demand for their products.
2. Toy and Gift Industry - Manufacturers can develop voice-activated toys and gadgets to cater to the growing demand for interactive and innovative products.
3. Technology for Home Management - Companies specializing in technology for home management can develop categorized systems to enhance convenience and efficiency for consumers.
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