'Good, Cheap, and Fast' Focuses on Simplicity in Online Shopping
Justin Lam — December 4, 2018 — Business
References: goodcheapandfast & fastcompany
Built to make online shopping less stressful and time-consuming, 'Good, Cheap, and Fast' does away with deceptive ads and the general noise of online shopping sites. Created by data scientist John DeFeo, Good, Cheap, and Fast comes across as aggressively minimalist and simply features text and descriptors instead of product shots. All of the items featured on the site are vetted by DeFeo, who combs through reviews and only includes products that have lots of positive reviews and affordable prices.
Ultimately, Good, Cheap, and Fast is less of a shopping site and more of an exploration of retail philosophy. While the majority of online shops assumes buyers are maximizers, Good, Cheap, and Fast is purpose-built for satisficers: people who are looking for something good without breaking the bank or wasting time.
Ultimately, Good, Cheap, and Fast is less of a shopping site and more of an exploration of retail philosophy. While the majority of online shops assumes buyers are maximizers, Good, Cheap, and Fast is purpose-built for satisficers: people who are looking for something good without breaking the bank or wasting time.
Trend Themes
1. Minimalist Shopping Sites - Opportunity for disruptive innovation in online shopping by creating minimalist platforms that focus on simplicity and user satisfaction.
Industry Implications
1. E-commerce - Disruptive innovation opportunity in the e-commerce industry by creating minimalist shopping sites that prioritize user experience.
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