A desire for overindulgence prompts boomers to turn to lavish wellness tactics
Implications - As baby boomers head toward retirement, achieving personal fulfillment becomes a priority, often resulting in surplus, health-related expenses. Straying away from the more budget-conscious concerns of cash-strapped youths, boomers are turning to overly extravagant methods of rejuvenation, signifying a new attitude toward wellness that is more about relaxation than basic bodily function.
Trend Themes
1. Luxury Wellness - Older generations prioritize self-care resulting in the boom of overly luxurious attraction offering experiences such as super trains with hot foot baths, portable steel saunas, spa hotels with mountain views, and cultural luxury spas.
2. Portable Relaxation - The need for relaxation beyond the confines of one's home or hotel room has given rise to highly portable spas and saunas, such as the Sauna Box and Bullet Trains featuring foot baths.
3. Cultural Spa Design - Spas and wellness centers are being designed to offer elaborate culturally inspired experiences by incorporating local design elements and historic practices.
Industry Implications
1. Wellness and Hospitality - Luxury hotels, resorts, spas, and wellness centers offering cutting-edge relaxation experiences are shaping the wellness and hospitality industry.
2. Luxury Transportation - Luxurious features such as foot baths and relaxation centers on transportation options like bullet trains are changing the way people travel and expect to be treated while traveling.
3. Outdoor and Portable Products - As the demand for convenience and wellness increases, the niche market for outdoor portable relaxation products integral to achieving that is expanding.
6 Featured, 51 Examples:
462,757 Total Clicks
Date Range:
Jan 13 — May 14
Trending:
Warm
Consumer Insight Topics:
