LTI is Offering a $1 Million Year Long Vacation for $0
Laura McQuarrie — March 19, 2014 — Marketing
References: lti-members & veryfirstto
For most people, the prospect of a one year vacation is enticing enough, but LTI (Luxury Travel Intelligence) is making a sweet deal even sweeter by offering a $1 million travel package to an individual or couple at no cost.
LTI is accepting applications for the all expenses paid trip exclusively through VeryFirstTo and it describes its ideal candidate as "an early adopter of luxury with discerning taste." The chosen traveller will visit locations like Venice, Necker Island and the Maldives, plus test several luxury modes of transportation, such as yachts, jets and trains.
The lucky traveller, or travellers, hand-picked for this incredible opportunity will provide support to the LTI research team, providing insight for the luxury travel resource about trendy hotels, restaurants and nightlife. Basically, it’s a win-win situation for the company and lucky traveller that gets to go on this journey. Applications will be accepted until April 30th, 2014 on VeryFirstTo.
LTI is accepting applications for the all expenses paid trip exclusively through VeryFirstTo and it describes its ideal candidate as "an early adopter of luxury with discerning taste." The chosen traveller will visit locations like Venice, Necker Island and the Maldives, plus test several luxury modes of transportation, such as yachts, jets and trains.
The lucky traveller, or travellers, hand-picked for this incredible opportunity will provide support to the LTI research team, providing insight for the luxury travel resource about trendy hotels, restaurants and nightlife. Basically, it’s a win-win situation for the company and lucky traveller that gets to go on this journey. Applications will be accepted until April 30th, 2014 on VeryFirstTo.
Trend Themes
1. Luxe Long-term Travel - This trend showcases a growing desire for extended travel experiences and provides opportunities for luxury travel companies to create premium yearlong packages.
2. Experiential Marketing - LTI's strategy of offering an all-expenses-paid trip in exchange for valuable insights highlights the power of experiential marketing and offers other luxury brands an opportunity to engage with customers in a more meaningful way.
3. Insight-driven Travel Planning - Through asking hand-picked travellers to share their insights on luxury hotels, restaurants, and nightlife, LTI is showcasing the growing market for insight-driven travel planning services that allow travellers to curate personalized experiences based on valuable feedback and recommendations.
Industry Implications
1. Luxury Travel - Luxury travel companies can take advantage of the Luxe Long-Term Travel trend and create innovative yearlong travel packages that cater to the increasing demand for extended, premium travel experiences.
2. Market Research - LTI's strategy of gathering valuable insights from hand-picked travellers highlights the growing need for market research services that provide companies with actionable feedback from discerning customers to inform business strategies and decision-making.
3. Hospitality Industry - The Insight-Driven Travel Planning trend offers opportunities for luxury hotels, restaurants, and nightlife establishments to leverage customer feedback and tailor experiences to individual preferences, enhancing customer loyalty and engagement.
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