These New Pork Farms Products Come in Four Varieties
Michael Hemsworth — March 12, 2024 — Lifestyle
References: compleatfood & talkingretail
These new Pork Farms products are arriving in the UK market as a series of convenient meat snack products perfect for consumers to try out this spring.
The products are making their way to convenience stores and independent retailers this month, and will come in four options including Frankfurters, Maple Bacon, Bratwurst and Pork Meatballs. The products are each fully cooked and only need to be hearted up for use in your choice of recipe. The products respond to changing consumer preferences when it comes to pork products and will help to shift the brand into a new category.
Marketing Manager Nick Partridge spoke on the new Pork Farms products saying, "At Pork Farms we have a long history in creating the highest quality pork pies, which has helped the brand grow by 45% in the past year alone and cemented our position as the UK’s number one brand in pork pies. We are now using our significant expertise to move beyond creating the tastiest pork pies to deliver the best in pork meat snacking, to attract a new, younger audience and draw more shoppers to the fixture."
The products are making their way to convenience stores and independent retailers this month, and will come in four options including Frankfurters, Maple Bacon, Bratwurst and Pork Meatballs. The products are each fully cooked and only need to be hearted up for use in your choice of recipe. The products respond to changing consumer preferences when it comes to pork products and will help to shift the brand into a new category.
Marketing Manager Nick Partridge spoke on the new Pork Farms products saying, "At Pork Farms we have a long history in creating the highest quality pork pies, which has helped the brand grow by 45% in the past year alone and cemented our position as the UK’s number one brand in pork pies. We are now using our significant expertise to move beyond creating the tastiest pork pies to deliver the best in pork meat snacking, to attract a new, younger audience and draw more shoppers to the fixture."
Trend Themes
1. Convenient Ready-to-eat Pork Products - Introducing new meat snack options in response to changing consumer preferences in the UK market.
2. New Pork Farms Products Expansion - Diversifying product offerings beyond traditional pork pies to target a younger audience in the snacking category.
3. Innovative Meat Snack Options - Creating fully cooked pork products like Frankfurters, Maple Bacon, Bratwurst, and Pork Meatballs for easy incorporation into various recipes.
Industry Implications
1. Food and Beverage - Opportunity for brands to adapt to evolving consumer preferences by introducing convenient and diverse meat snack options.
2. Retail - Potential to attract a new customer base and enhance positioning by offering ready-to-eat pork products in convenience stores and independent retailers.
3. Marketing and Branding - Chance for companies to leverage expertise in creating high-quality products to expand into new segments like meat snacking and reach a broader demographic.
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