Red Bull Partners with 'Bacon Time' Going Forward
Colin Smith — August 5, 2022 — Marketing
References: bacon-time & esportsinsider
Red Bull, the popular energy drink brand, announced a new partnership with the Southeast Asian esports organization 'Bacon Time.' As part of this partnership, Red Bull will supply drinks for Bacon Time's entire roster of professional players, team members, coaches, streamers, content creators, and brand ambassadors. In addition to this, Red Bull products will be available at future Bacon Time events. Currently, the partnership will last one year with extensions possible.
Tine Hanse, the Head of Sponsorship at Bacon Time's parent company, Ampverse, stated: "Red Bull is a world-class brand and we’re excited to have them onboard with Bacon Time," showing that the esports organization is excited to work with a high-profile brand in the food and beverage space.
Image Credit: Red Bull, Ampverse
Tine Hanse, the Head of Sponsorship at Bacon Time's parent company, Ampverse, stated: "Red Bull is a world-class brand and we’re excited to have them onboard with Bacon Time," showing that the esports organization is excited to work with a high-profile brand in the food and beverage space.
Image Credit: Red Bull, Ampverse
Trend Themes
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2. Marketing Through Esports - Opportunity for non-endemic brands to enter the esports market and reach new audiences.
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Industry Implications
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