Target Launched Its Expansive Black History Month Collection
Niko Pajkovic — February 4, 2022 — Social Good
References: target & footwearnews
American retail giant Target has announced the launch of its new Black History Month collection, which arrives as part of the brand's broader 'Black Beyond Measure' marketing campaign that focuses on highlighting black employees.
According to the company, the collection will consist of a range of products crossing multiple categories including apparel, accessories, beauty, home, toys, food, and more. In addition, the new range of items will include designs made by three winners of Target's 'HBCU Design Challenge' -- a competition that allows students from historically Black universities and colleges to submit ideas for the collection's lineup.
“This year we invested and partnered with more Black artists, designers, brands and even farms than ever before to bring the assortment to life,” said Tawnya Artisst, Target’s design director of multicultural product design and advancement. “
Image Credit: Target
According to the company, the collection will consist of a range of products crossing multiple categories including apparel, accessories, beauty, home, toys, food, and more. In addition, the new range of items will include designs made by three winners of Target's 'HBCU Design Challenge' -- a competition that allows students from historically Black universities and colleges to submit ideas for the collection's lineup.
“This year we invested and partnered with more Black artists, designers, brands and even farms than ever before to bring the assortment to life,” said Tawnya Artisst, Target’s design director of multicultural product design and advancement. “
Image Credit: Target
Trend Themes
1. Black-owned Businesses - There is an opportunity for retailers to partner with black-owned businesses when developing their Black History Month collections.
2. Diversity and Inclusion Marketing - Retailers can leverage their Black History Month collections to build trust and loyalty among black consumers by demonstrating a commitment to diversity and inclusion.
3. Crowdsourcing of Product Designs - Crowdsourcing product designs from college students can yield unique and diverse designs that resonate with target audiences.
Industry Implications
1. Retail - Retailers can use Black History Month collections to differentiate themselves in the market and attract consumers with diverse interests.
2. Fashion and Apparel - Developing clothing and accessory collections that center around Black History Month and featuring the designs of black artists and designers presents an opportunity for growth and innovation in the fashion and apparel industry.
3. Food and Beverage - Creating food and beverage collections that celebrate black culture can be a way to attract diverse customers and promote diversity and inclusion.
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