The 'OPTIMUS' Hard-Sided Suitcase Comes in Three Size Options
Michael Hemsworth — May 7, 2019 — Art & Design
References: kickstarter & gadgetsin
The 'OPTIMUS' hard-sided suitcase is a high-quality solution for travelers that features a low-cost profile to ensure it meets the needs of thrifty consumers. The suitcase features a 100% polycarbonate shell with reinforce corners that enables it to withstand heavy use without showing signs of wear or cracking under pressure. 360-degree Japanese Hinomoto wheels promise seamless movement in terminals or city streets to eliminate the need to carry heavy luggage by hand.
The 'OPTIMUS' hard-sided suitcase comes in three size options and is available as part of the brand's Kickstarter campaign to focus on a direct-to-consumer model. This enables the company to sell the suitcases for as little as $80 for the 20-inch option to provide travelers with a high-quality product that doesn't break the bank.
The 'OPTIMUS' hard-sided suitcase comes in three size options and is available as part of the brand's Kickstarter campaign to focus on a direct-to-consumer model. This enables the company to sell the suitcases for as little as $80 for the 20-inch option to provide travelers with a high-quality product that doesn't break the bank.
Trend Themes
1. Direct-to-consumer Model - Disruptive innovation opportunity: Companies can bypass traditional distribution channels and sell products directly to consumers, offering high-quality products at affordable prices.
2. Affordable High-quality Luggage - Disruptive innovation opportunity: There is a growing demand for luggage that is both durable and cost-effective, creating opportunities for companies to develop high-quality, low-cost luggage options.
3. Seamless Mobility Solutions - Disruptive innovation opportunity: There is a need for luggage with improved mobility features, such as 360-degree wheels, to provide travelers with effortless movement in various environments.
Industry Implications
1. Travel Luggage - Disruptive innovation opportunity: The travel luggage industry can explore new designs and materials to create affordable, high-quality luggage options that satisfy the needs of thrifty consumers.
2. E-commerce - Disruptive innovation opportunity: E-commerce platforms can benefit from the direct-to-consumer trend by partnering with luggage brands to offer affordable high-quality luggage directly to customers.
3. Travel and Tourism - Disruptive innovation opportunity: The travel and tourism industry can enhance the travel experience by investing in seamless mobility solutions that make it easier for travelers to move around with their luggage.
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