The Nike Elemental Gold Sweater is Elegant and Edgy
Ellen Smith — January 18, 2018 — Fashion
References: en.titolo.ch & hypebae
The new Nike Elemental Gold sweater has arrived in a shimmering hue, offering consumers a vibrant addition to their winter or fall sweater rotation.
After last year's 'athleisure' aesthetic took off, brands have continued to incorporate streetwear motifs into its designs. Merging elegance with edginess, items like Nike's new sweater serve as a versatile piece of clothing. The sporty, long-sleeved hoodie features a large 'kangaroo' pouch at the front, that's perfect for keeping one's hands warm, or holding small essentials. Also featured is an oversized yet subtle Nike text logo across the chest. Complete with matching drawstrings, this tonal sweater is perfect to wear home from the gym, or to complete an edgy streetwear-inspired look.
After last year's 'athleisure' aesthetic took off, brands have continued to incorporate streetwear motifs into its designs. Merging elegance with edginess, items like Nike's new sweater serve as a versatile piece of clothing. The sporty, long-sleeved hoodie features a large 'kangaroo' pouch at the front, that's perfect for keeping one's hands warm, or holding small essentials. Also featured is an oversized yet subtle Nike text logo across the chest. Complete with matching drawstrings, this tonal sweater is perfect to wear home from the gym, or to complete an edgy streetwear-inspired look.
Trend Themes
1. Athleisure Aesthetic - Opportunity for brands to continue merging sporty and streetwear styles to create versatile clothing designs.
2. Shimmering Hues - Potential for incorporating vibrant and eye-catching colors into winter and fall sweater collections for added consumer appeal.
3. Oversized Logos - Chance to incorporate oversized yet subtle brand logos across clothing items, giving them an edgy and streetwear-inspired look.
Industry Implications
1. Fashion - Fashion brands can explore merging sporty and streetwear styles to create versatile clothing designs that appeal to consumers.
2. Apparel - Apparel companies have an opportunity to create winter and fall sweater collections with vibrant and eye-catching colors for added consumer appeal.
3. Sportswear - Sportswear brands can incorporate oversized yet subtle logos across clothing items to give them an edgy and streetwear-inspired look, attracting fashion-savvy consumers.
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