Target Released a New Clothing Line for Women of All Sizes
Madison Mackay — January 12, 2018 — Fashion
References: intl.target & popsugar
Target has released 'Universal Thread,' a line of universally sized, and affordable clothes and accessories.
Target surveyed nearly 1,000 women of all ages, shapes and sizes across the United States to ask what their dream denim purchase would be. Almost every woman stated that they "dreaded shopping for new jeans" and have almost never felt comfortable shopping for jeans in store. Target set out to make a line of jeans to fit every woman, offering sizes from 00 to 26W. Not only is the retailer reaching to be inclusive of all sizes, but it's also aiming to make sure that every woman can afford them, with prices ranging from $5 to the maximum of $40.
Target's line of universally sized, and affordable clothes will be available in store and online in early February of this year.
Target surveyed nearly 1,000 women of all ages, shapes and sizes across the United States to ask what their dream denim purchase would be. Almost every woman stated that they "dreaded shopping for new jeans" and have almost never felt comfortable shopping for jeans in store. Target set out to make a line of jeans to fit every woman, offering sizes from 00 to 26W. Not only is the retailer reaching to be inclusive of all sizes, but it's also aiming to make sure that every woman can afford them, with prices ranging from $5 to the maximum of $40.
Target's line of universally sized, and affordable clothes will be available in store and online in early February of this year.
Trend Themes
1. Inclusive Sizing - Target's release of 'Universal Thread' showcases the trend of offering universally sized clothing for women of all sizes, providing a new opportunity for brands to tap into the inclusive sizing market.
2. Affordable Fashion - Target's affordable clothing line highlights the trend of making stylish and quality fashion accessible to a wide range of consumers, creating opportunities for brands to disrupt the traditional pricing model in the fashion industry.
3. Consumer-centric Design - Target's use of market research and consumer feedback to inform the design and sizing of their clothing line reflects the trend of placing customers at the center of product development, presenting opportunities for brands to adopt a more customer-centric approach in their own designs.
Industry Implications
1. Fashion Retail - Target's introduction of 'Universal Thread' in the fashion retail industry opens up disruptive innovation opportunities for retailers to cater to a wider range of customers and challenge the traditional sizing strategies.
2. Online Retail - Target's launch of their affordable clothing line online demonstrates the potential for disruptive innovation in the online retail industry, allowing other companies to explore affordable and inclusive fashion options for their customers.
3. Market Research - Target's utilization of market research in developing 'Universal Thread' underscores the importance of leveraging consumer insights to drive innovation, presenting opportunities for the market research industry to assist brands in understanding consumer needs and preferences.
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