Balenciaga's Latest Release is a Tourist-Worthy Sweatshirt
Madison Mackay — January 29, 2018 — Luxury
References: selfridges & hypebae
Demna Gvasalia, a designer for Balenciaga, created a new line of luxury tourist-inspired sweaters. This new sweatshirt features a sparkling collage of New York classics, including the Statue of Liberty and the Empire State Building, the most tourist-heavy spots in the city.
Made to be as tacky as possible, the sweater is based after classic clothing items found in airports or other travel stores. Boasting a bright, hot pink color fabric, the design is oversized and cozy to make travel as comfortable as possible.
This souvenir-inspired sweatshirt retails for almost $900, making it a little more luxurious than a classic travel memento. Balenciaga's new line of travel-inspired sweaters are available now and might just bold be enough to be considered fashion-forward.
Made to be as tacky as possible, the sweater is based after classic clothing items found in airports or other travel stores. Boasting a bright, hot pink color fabric, the design is oversized and cozy to make travel as comfortable as possible.
This souvenir-inspired sweatshirt retails for almost $900, making it a little more luxurious than a classic travel memento. Balenciaga's new line of travel-inspired sweaters are available now and might just bold be enough to be considered fashion-forward.
Trend Themes
1. Travel-inspired Fashion - Designers can create luxury pieces featuring travel motifs or elements to target tourism enthusiasts as a new fashion market.
2. Airport Chic - A new line of fashionable yet comfortable airport clothing could disrupt the traditional travel retail market, allowing consumers to express themselves and stand out during their travel experience.
3. Tacky Luxury - Creating high-end clothing deliberately designed to look tacky or unorthodox could be a disruptive innovation trend that challenges traditional fashion norms and attracts new customer segments.
Industry Implications
1. Fashion - Fashion companies can explore new market opportunities by designing pieces inspired by travel and tourism or creating new innovative clothing lines that could revolutionize travel retail markets.
2. Travel Retail - Travel retailers can redesign their inventory to appeal to fashion-conscious travelers who demand high-end, travel-inspired garments for a unique travel experience.
3. Luxury Retail - Luxury retailers can create new lines of exclusive and quirky clothing pieces to maintain customer loyalty and expand their market segment.
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